The luxury operator would normally hold a “glittering awards show” to identify elements such as remarkable sales performance, but said it was not the right approach in the current circumstances.
Instead, The Carrier 30 is a new list that “pays homage to inspiring business leaders, exceptional travel designers and small businesses who continue to provide their customers with excellent levels of service and support despite the challenges of 2020”.
“We’re excited to name The Carrier 30. It cannot be denied that this has been a challenging year for the entire industry, but some of our agent partners responded to the crisis with an unprecedented level of integrity, always putting their customers’ needs first and determined to meet their needs to further increase service levels even in the toughest times, ”said Rick Milne, Carrier’s sales director.
“During the pandemic, we have seen the value of companies that take a human approach to their customers and employees, and we believe it is important to highlight these people, especially now that many customers are looking to book vacations with companies that do have done the right thing in the past 12 months. “
The winners were named in five categories based on their role and business model and were all selected by a panel at Carrier that met certain criteria.
To help the listed people apply effectively, Carrier has now also created a range of collateral, including personalized digital resources that can be customized and used for agents to use as they prefer in their own marketing.
Milne said there is also a full content plan in place to promote The Carrier 30 and the winners on their own social media channels and in their email database.
The Carrier 30 are:
The lights
These are the agents Carrier sees as “the most successful directors and leaders in the luxury travel industry who inspire their teams and run businesses of real scale”:
Amanda Matthews & Karen Pocock, Designer Travel
James Turner, 360 Private Travel
Rob & Sarah Kenton, Triangle Travel
Sam Mullen, the epitome of travel
Wayne Pollock, Wayne Pollock’s exclusive luxury
The future retailers
The operator said these are the “retail travel brands that are redefining the retail experience for their customers; Companies with prominent locations in upscale districts with innovative store design “:
Beaver trip
More travel
Small trip around the world
Travel agency
Driving style
Ultimate goals
Wetherby Travel
The innovators
These are the “travel professionals who set new standards in terms of their approach.” Prefer a less conventional model and use their firsthand experience and social media engagement to influence their networks “:
Clare Levy, various planetary journeys
Dan Salmon, never a wasted trip
Emma Mackley, Emma Mackley Private Travel
Jen Lonergan, the luxury traveler
Lara Cutting, Lara Cutting Private Travel
Nadine Lear, Lear Travel
The connoisseurs
Carrier sees these agents as the people who offer something completely unique and exclusive with “discreet companies that focus on serving a select number of highly valuable, wealthy customers and taking personal service to another level”:
Gin Ford, future tour group
John Warrington, Janaway Travel
Joy Sellers, travel advisor
Henry Neame, Place to Place Travel
Quality travel
Tarporley travel
The rising stars
Finally, Carrier said these were the “business owners who over the past year have raised their profile in the luxury travel industry and continued to build their reputation in the industry through personal service, proactive marketing and social media presence”:
Donna Cody, not just travel
Emma Frearson, Midcounties Co-op
Julie Harrison, Bespoke Luxury Travel
Neil Pirie, Generation Travel
Sara Greene, Travel Advisor
Suzanne Powell-Edwards, Travel Advisor
