VANCOUVER, BC, May 21, 2021 / CNW / – Today on the occasion of the National Tourism Week (May 23rd to 30th), Destination Canada has launched two new initiatives to inspire Canadians to travel domestically when restrictions allow. The national campaign efforts highlight the faces and places that make traveling in our country so important and unique.

Heartbeat from Canada: Tourism hymn video

Produced by the Canadian director, Mark SiebertThe video for the industry anthem highlights the makers, performers, business owners and employees who make up the company Canada Tourism sector. The people featured are not actors; They are tourism workers and are among the tenth Canadians whose jobs are tied to the sector. Canadian drummer Sharon Rose ransom plays a central role in the video and delivers a powerful drum solo that is full of energy and symbolizes hope and the desire for rebirth. The importance of the drums in the video is reflected Canada Spirit and “heartbeat” as an instrument of celebration and motivation – an industry that continues to be positive despite difficulties. Download the video Here.

Inspirational Domestic Travel: Postcard Campaign

aim Canada invites Canadians to send a postcard to family and friends who missed them during the pandemic. The initiative was inspired by research by Destination Canada, which shows that 39% of Canadians expect their first trip to be to visit family and friends. The postcard series is inspired by coast to coast travel destinations and can be sent in French and English. Canadians can access the postcards online and have them printed and mailed anywhere Canada. These efforts are designed to inspire Canadians to explore and enjoy traveling in our country when the restrictions are lifted. You can view and complete a postcard Here.

Quotes:

“We saw how strong and resilient the tourism sector was in the incredibly challenging 14 months. Tourism is central to our quality of life and offers abundant social, economic and cultural benefits to all Canadians. The government of Canada is proud to have invested $ 15 billion towards tourism, culture and the arts, with an additional one since the outbreak of the pandemic $ 1 billion announced for tourism in the federal budget 2021. In recognition of Tourism Week, I encourage all Canadians to embrace our great country and consider the infinite potential of the new and familiar travel destinations waiting to be discovered.

– The honorable Mélanie Joly, Minister for Economic Development and Official Languages

“From baristas and brewers to designers and festival directors to historians and hotel owners, the wealth of our diversity – and the heartbeat of this country – can be found Canada Tourism industry. Tourism Week is a great opportunity to remind Canadians of the impact our industry is having. Supporting tourism means improving the quality of life for all Canadians. Despite the tremendous challenges facing the industry, we have a resilient industry ready to welcome Canadians back to our hotels, planes, tour buses, museums, restaurants, and beyond once restrictions are lifted. “

– – Marsha Walden, President and CEO of Destination Canada

Supporting facts:

  • Tourism Week: the national event organized by the Tourism Association of Canada recognizes Canada Tourism economy and its impact on every community across the country. It will be celebrated in 2021 May 23rd to 30th.
  • Canadians are key to supporting the tourism sector’s recovery: When Canadians shift two-thirds of their planned spending on international vacation travel towards domestic tourism; it will make up for the estimated $ 19 billion The current deficit in our visitor economy is helping to preserve 150,000 jobs and accelerating the recovery.
  • Canadian tourism companies are willing to accept travelers if restrictions allow: Canadians, as tourism companies, can rest assured of making travel plans on an ongoing basis Canada have made huge investments in new hygiene protocols. The health and well-being of the tourism staff and guests are of the utmost importance.
  • Tourism improves the quality of life for all Canadians: every tenth Canadian job is linked to tourism, which comprises over 1.9 million jobs. Tourism is the only sector that Canadians are employed in all provinces, territories and constituencies.
  • Show all Canada’s destinations Key messages.

About Destination Canada: Destination Canada believes that tourism improves the quality of life for Canadians and enriches the lives of visitors. Its mission is to influence supply and increase demand for the benefit of locals, communities and visitors through leading research, public and private sector targeting and marketing Canada at home and abroad. aim Canada is a Crown Corporation wholly owned by the government of Canada. For more information visit www.destinationcanada.com

SOURCE Destination Canada

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