Marriott International has brought its W Hotels brand to the city of Nashville.

Located in a 14-story tower of mirrors in the Gulch neighborhood near Music Row and Midtown, the W Nashville has six street-level entrances.

The public areas and spaces were designed by the Rockwell Group, using historic, sturdy local materials such as iron, steel, wood, leather, and polished and raw concrete for the city’s industry and craft. The hotel also attaches great importance to the merging of indoor and outdoor spaces thanks to HKS Architecture with a total of 2,415 m² of outdoor space.

The hotel features a collection of original prints, photos and other works, including original prints by the Godfather of Rock’n’Roll Photography Jim Marshall, embossed hand-stitched leather wall panels with roses and guitar pick details by Joseph Verzilli made from Lockeland leather, and a Jimi Hendrix mural of the Street – A artist Bryan Deese on the facade of the building.

Its 286 rooms and 60 suites – most of the city’s hotels according to Marriott – are furnished in warm, soothing colors and a mix of raw materials such as leather and exposed concrete.

Meanwhile, furniture has been inspired by vintage stereo equipment and includes rivet details (mirroring those of a roadie cabinet) and televisions surrounded by speaker cloth. Each room also features an original Pop Art-inspired artwork from Brooklyn-based Faile studio that celebrates the city’s musical soul.

On arrival you will be given a reusable water bottle that you can fill with filtered water at the stations on each floor. For example, the hotel also has the largest hotel pool area in town on the 929 m² wet deck with an L-shaped pool and private cabanas.

Dining options include Café Barista Parlor, two destination restaurants by Chef Andrew Carmellini (The Dutch and the Italian Fine-Dining all day, Mare only in the evenings), a Living Room bar and the Proof rooftop bar on the 14th floor.

The hotel offers a new concept for the brand known as Welcome Den. This room, accessible via the room key, is intended for guests to relax, take business calls and enjoy drinks. The hotel has 2,230 m² of meeting and event space, a fitness room and an L-shaped pool with private cabanas. In the future, the property will be expanded to include high-end retail and live entertainment.

Tom Jarrold, Global Brand Leader at W Hotels Worldwide, commented on the opening:

“The W Experience has always been geared towards a local, social scene, but W Nashville takes it to the next level. Today’s global traveler is not satisfied with staying in a hotel with superficial neighborhood references, and locals don’t accept hotels that ignore the social fabric of the community. W Nashville is different as it blends seamlessly and authentically into the gulch thanks to the brand’s distinctive lens. “

Marriott International currently operates 14 hotels and residences under the W brand in Europe, the Middle East and Africa.

Elsewhere, the W brand has 34 hotels in the global pipeline, with future destinations like W Edinburgh, W lawn and W Playa del Carmen. The brand recently opened properties in Philadelphia and China Changsha.