Windstar Cruises launched its new advertising campaign today, which is about “The wind and the stars know the way”.
The campaign advertises Windstar as a unique product for small ship cruises and, according to a press release, conveys the two classes of small yachts that the company operates under a definable brand experience more clearly
“We believe in giving guests the freedom to choose how they want to sail and then deliver the benefits of small ship cruising in ways that claim a competitive advantage,” said Windstar President Christopher Prelog. “With this new message, we have the opportunity to share the personalized approach and perspective that inspires each of our ship classes, including visualizing key features of Windstar both outside and on board, such as the feeling of just being on your own private yacht 148 to 342 guests will be on board. “
Prelog said he believes the message will resonate with existing guests who know the brand well and inspire new prospects and turn them into first-time cruise lines on Windstar. Look out for the new messages in print and digital ads, social networks and videos, and a new landing page on the Windstar website.
And after a successful Black Friday / Cyber Monday Book Your Bucket List sale, Windstar is preparing for its 12 Ways of Windstar Christmas sale, which runs from December 14th to 28th. Cruise prices are reduced on select departures with an upfront price of $ 1,499 per person based on double occupancy. Travelers will find great deals on cruises in the Caribbean, Mediterranean, Black Sea and Holy Land, on the US coast, Tahiti and the Trans-Ocean.
