The World Tourism Organization (UNWTO), Visit Portugal and the city of Reguengos de Monsaraz announce dates for the 5th UNWTO Global Conference on Wine Tourism.

Following the success of the last four editions, the conference will take place from September 9-10, 2021 in Reguengos de Monsaraz in the Alentejo region in collaboration with the Portuguese government.

Under the theme “Wine Tourism – A Motor for Rural Development” in a hybrid format to welcome delegates from around the world, the conference will focus on the contribution of wine tourism to regional social and economic integration and its great development potential. Opportunities in rural destinations.

I thank Portugal for the support to accelerate the recovery of the sector

UNWTO Secretary General Zurab Pololikashvili said: “It is now more important than ever to support wine tourism and I am confident that this event will be a unique opportunity to share experiences that are facing these challenging times and that focus on the two sectors . “Recovery, especially for the benefit of rural communities. I thank Portugal for their support in accelerating the recovery of the sector. “

The Minister of State, Economic and Digital Change, Pedro Siza Vieira, wants to position the country “as one of the top wine tourism destinations for Portugal due to its ability to attract highly qualified tourists with high purchasing power, who have several attractions throughout the area and all year round, thus contributing to territorial cohesion and reducing seasonality. The development of wine tourism is at the heart of the recovery plan (reactivate tourism | shape the future) for the tourism sector, but the dynamization of this product also has a specific and committed action plan. The above plan will help improve wine tourism and the wine itself and will be a very important contribution to creating more value and employment in these regions.

The Mayor of Reguengos de Monsaraz, José Calixto, says: “Welcome everyone to one of the richest wine regions in Portugal! Reguengos de Monsaraz and Alentejo are an area that humans have experienced and felt for over 9,000 years. We are valued by a unique intangible heritage, very hospitable people, high quality wines that are part of our identity and several excellent wine tourism activities that enable unforgettable experiences. We would like to share it with you! ”.

Since 2016, the conference has highlighted the importance of wine tourism for the socio-economic development of travel destinations, serving as a platform for sharing experiences, identifying best practices and promoting wine tourism as a tool for sustainable development.

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