SEATTLE–(BUSINESS WIRE) – Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. (NASDAQ: AMZN) company, announced a global collaboration with Wyndham Hotels & Resorts, Inc. (NYSE: WH), the world’s largest Hotel franchise company to update its technology infrastructure and develop and deliver new guest services for its 21 hotel brands – including Days Inn, La Quinta, Microtel, Ramada, Super 8 and Wyndham. Moving to AWS allows Wyndham to improve business performance, reinvest approximately 45% of its reduced data center operating costs, and close additional physical data centers to meet its goal of running 90% of its infrastructure in the cloud. The announcement is part of Wyndham’s multi-year digital transformation and investment in technology that automates hotel reservations, empowers its franchisees by simplifying operations, and enhancing the guest experience at Wyndham hotels around the world.
Wyndham began working with AWS in 2018 when it was spun off from Wyndham Worldwide and needed to quickly build its own IT infrastructure. The hotel company migrated its central reservation system, property management system and data processing platform to AWS to make it easier to introduce new services for franchisees and guests while improving operational efficiency. Expanding its presence in the cloud will allow Wyndham to focus on growing its core hotel franchise business – seamlessly integrating new hotels into its network – while leveraging AWS’s proven global infrastructure to meet demand to cover where it occurs after the pandemic during the main tourist season in summer.
For example, Wyndham will use AWS Machine Learning to optimize over 90,000 daily rate changes across its 9,000 or so hotels to maximize occupancy rates, which vary based on factors such as location, weather, and time of year. Wyndham franchisees benefit by helping them find and offer the best rates, discounts, and rules of stay that are appropriate for their geographic market, brand, and hotel. In addition, Wyndham will use AWS to develop new digital services for guests to automate check-in and use AWS partners to provide tailored offers such as recommendations for local attractions, restaurants and entertainment during hotel stays.
During COVID-19, Wyndham leveraged AWS technologies to provide flexibility for franchisees and guests to help them navigate evolving security protocols. For example, Wyndham was able to launch a housekeeping application within a few weeks to provide hotels with an updated checklist of logs for cleaning staff. The app also gives franchisees the ability to generate “last rented” room reports to accommodate new guest requests to stay in rooms that have been vacant for more than 24 hours. Looking ahead, Wyndham will use AWS to stay agile and adapt to rapidly changing guest and market needs, with plans to use AWS machine learning to drive demand with greater personalization and more timely and relevant guest offerings.
“We are excited to expand our strategic relationship with AWS, the world’s leading and most comprehensive cloud provider, to create unique experiences for our guests and increase our operational efficiency on a global scale,” said Scott Strickland, Executive Vice President and Chief Information Officer, Wyndham Hotels & Resorts. “By moving the majority of our workloads to the cloud, Wyndham has been able to respond quickly to changing business conditions caused by COVID-19. The flexibility that we gained when switching to the cloud thanks to the extensive portfolio of cloud technologies from AWS helps us to expand our digital guest services and introduce new solutions and functions for our franchisees within a few days instead of months. ”
“The hospitality industry has seen a number of rapid changes recently, but using AWS gives Wyndham the insight and agility it needs to help its franchisees transform and transform their customer loyalty, service and business models To remain the industry leader, “said Greg Pearson, vice president, Worldwide Commercial Sales for Amazon Web Services, Inc.” Leveraging AWS’s proven operating experience, global infrastructure, and unparalleled portfolio of cloud capabilities, Wyndham has the ability to continue operations to scale globally and drive innovations through its digital channels. This collaboration will help Wyndham become an even more resilient company that can meet the ever-changing needs of customers and be prepared for the future. ”
Via Amazon Web Services
Amazon Web Services has been the most comprehensive and widely used cloud offering in the world for over 15 years. AWS has continuously expanded its services to support virtually any cloud workload, and now has more than 200 full-featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things ( IoT). , Mobile, security, hybrid, virtual and augmented reality (VR and AR), media and application development, provisioning and management from 81 Availability Zones in 25 geographic regions, with announced plans for 21 additional Availability Zones and seven additional AWS -Regions in Australia, India, Indonesia, Israel, Spain, Switzerland and the United Arab Emirates. Millions of customers – including the fastest growing startups, largest corporations, and leading government agencies – trust AWS to run their infrastructure, become more agile, and reduce costs. To learn more about AWS, visit aws.amazon.com.
Via Amazon
Amazon is guided by four principles: customer obsession instead of competitive focus, passion for inventions, commitment to operational excellence, and long-term thinking. Amazon strives to be the most customer-centric company in the world, the best employer in the world, and the safest place to work in the world. Customer Reviews, 1-Click Shopping, Personalized Recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire Tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out Technology, Amazon Studios and The Climate Pledge are some of Amazon’s pioneering efforts. For more information, visit amazon.com/about and follow @AmazonNews.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company in terms of number of hotels with around 9,000 hotels in almost 95 countries on six continents. With a network of approximately 798,000 rooms that appeals to the everyday traveler, Wyndham has a leading presence in the business and mid-range of the lodging industry. The company operates a portfolio of 21 hotel brands including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. Wyndham Hotels & Resorts is also a leading provider of hotel management services. The company’s award-winning Wyndham Rewards loyalty program offers 89 million registered members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals around the world. For more information, visit www.wyndhamhotels.com.
