Booking Holdings own travel platform Agoda expands into wholesale distribution with the introduction of a new hotel solution called Beds Network.
The network will leverage Booking Holdings’ connection to more than 10,000 affiliated partners in all markets and industries, including airlines, offline travel agencies and credit card companies, to help partner companies distribute their wholesale prices more efficiently.
Key benefits for Agoda Beds Network partners include flexible revenue management with the ability to change revenue planning as needed in terms of pricing and availability; less bureaucracy, time and money savings when partners are already selling rooms through Agoda; extensive distribution across global markets; and better synergy between the internal teams of business-to-business and business-to-consumer accommodation partners.
“For Agoda Beds Network, our hotel partners have full control, including the flexibility to set and change the price at which they want to sell their rooms. This could include their wholesale or B2B tariffs if they so choose. No additional contracts are required (if you are already an Agoda partner) and during these volatile times, hotels have the freedom to change their revenue and inventory planning as needed, ”said Liyana Jamil, associate vice president of Beds Network.
“Agodas Bed Networks is starting at a crucial time, travel is starting to recover, but remains volatile as markets open around the world, but each at a different pace.”
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Beds Network has been launched in 20 markets in Asia, Europe and the Middle East and will expand globally in 2022.
When asked if the program will expand to other Booking Holdings brands, Jamil said, “Beds Network is an Agoda initiative and we’re always looking for ways to work closely with our sister brands to maximize efficiency, inventory, insights and share practices. In this case, Agoda Beds Network will use Booking Holdings’ brands, including Booking.com’s partner network, to distribute the prices we receive from hotels. “
Singapore-based Agoda has a network of 2.9 million hotels and vacation properties around the globe, and also offers flights and airport transfers.
