Atari® works with the ICICB Group and grants license rights for the construction of Atari hotels in Dubai, Gibraltar and Spain
Paris, March 10, 2021 – Atari®, a global manufacturer of consumer brands and interactive entertainment products, announced today that it has signed a license agreement with the ICICB Group to develop Atari-branded hotels. Under the agreement, the first hotels will be built in selected locations outside the US, with Dubai, Gibraltar and Spain being the first countries to host the Atari hotels. The license agreement was signed with the ICICB Group, a multinational holding group with a diversified portfolio that is present in most of the world’s premium markets. This agreement with the ICICB Group is in addition to the license agreement of January 2020, which has already been concluded with the GSD Group and covers eight cities in the USA.
Under the terms of the agreement, Atari is entitled to 5% of hotel revenues. In addition, Atari is entitled to an amount of $ 0.5 million in the form of a non-refundable upfront payment and advisory fees.
The ICICB Group specializes in generating innovative solutions and projects while aiming at transforming the digital world. Leveraging hands-on content and cutting-edge technology, the group operates in many fields including digital banking, crypto trading and financing, commercial real estate, security and luxury goods. The ICICB Group is committed to providing innovative products and services that use artificial intelligence by partnering with some of the most famous companies in the world.
Atari Hotels are designed according to the latest trends in the hotel industry. With refined style and modern twists, the public areas immerse visitors in the video game universe and the Atari brand. The hotels will have Atari playgrounds, several function rooms, communal areas, good restaurants and bars, a bakery, a cinema and a gym. The design of Atari hotels caters to both business travelers and those looking for entertainment and entertainment by providing a luxurious and fun all-in-one experience.
Atari reserves the rights to develop similar hotels in the US and worldwide.
Disclaimer:
Following the conclusion of the license agreement between Atari and the ICICB Group, there are certain aspects that remain inherently uncertain. This includes, among other things, the implementation of plans, the operational budget and the plan with regard to finances. Failure to realize these assumptions can affect their overall value.
About Atari:
Atari, an affiliate of Atari SA and its subsidiaries, is a global entity focused on providing interactive entertainment and multi-platform licensing products. Atari was founded in 1972 and has been a leading innovation-driven brand in the world of video games ever since. The company’s portfolio includes the ownership and management of more than 200 games and franchises. Some of the most popular titles are Asteroids®, Centipede®, Missile Command® and Pong®. With its state-of-the-art portfolio and projects, Atari also provides attractive online games for smartphones, tables and other compatible devices. The company is responsible for developing and distributing interactive entertainment game consoles through partnerships with some of the world’s most renowned companies such as Microsoft, Sony and Nintendo. Atari leverages its brand and franchise by offering licensing agreements in other industries such as media, derivatives, and publishing.
You can find more information at www.atari.com and www.atari-investisseurs.fr/en/. Atari shares are listed in
France on Euronext Paris (compartment C, ISIN code FR0010478248, ticker ATA), in Sweden on Nasdaq
First northern growth market as Swedish depository receipts (ISIN code SE0012481232, ticker ATA SDB)
and are eligible for the Nasdaq International program in the USA (OTC – ticker PONGF).
© 2021 Atari Interactive, Inc. Atari and the Atari logo are registered trademarks of Atari Interactive, Inc. All individual Atari game names and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.
About ICICB:
ICICB is a diversified portfolio holding company founded to go beyond the standard notion of traditional leadership. The ICICB Group tries to apply the key concepts of leadership in an evolving process of digital transformation. An important aspect that contributes to such a transformation is that the ICICB emphasizes the importance of the transformation of the process and provides the necessary means for its continuation or completion. The ICICB Group plays a crucial role in inspiring, motivating, planning and managing the further development of its companies, business units and leading specialists in the respective areas.
The group has partnerships for digital business transformation. The ICICB Group covers a broad spectrum of potential, ranging from the development and planning of strategies to the monitoring of technical aspects. She has a long tradition of creating innovative companies and submitting proposals that demonstrate a high level of professionalism and the ability to expand new horizons. In terms of investments, ICICB Group maintains a long-term outlook and strategically aims for organic growth through acquisitions in areas where management has remarkable expertise and experience. The Group’s strategy enables the use of optimal flexibility with regard to financing and investment decision-making processes.
contacts
Atari – Philippe Mularski, CFO Calyptus – Marie Calleux
Tel +33 1 83 64 61 57 – pm@atari-sa.com Tel + 33 1 53 65 68 68 – atari@calyptus.net
Redeye AB (certified consultant) – Catharina Prämhall
Tel .: +46 8 121 576 90 – certifiedadviser@redeye.se
This is information that Atari SA. is obliged to publish in accordance with the EU Market Abuse Regulation. The information was submitted for publication on March 10, 2021 at 6:30 p.m. CET via the agency of the contact persons mentioned above.
