Atari extends hotel partnership with the ICICB Group to other countries in Europe, Africa and Asia
These Atari hotels accept the Atari token for certain services, including loyalty programs and exclusive VIP experiences
Paris, March 22, 2021 – Atari®, a global manufacturer of consumer brands and interactive entertainment products, announced today that it has extended its partnership with the ICICB Group to develop Atari-branded hotels. The ICICB Group is a multinational holding group with a diversified portfolio that is present in most of the world’s first class markets. The expanded agreement includes new countries in Europe in Africa. This also includes countries in Asia such as Australia, New Zealand, Hong Kong and Singapore. This agreement with the ICICB Group complements the license agreement announced in March 2021 with the ICICB Group and the license agreement concluded with the GSD Group in January 2020, which covers eight cities in the USA.
Under the terms of the extended agreement with the ICICB Group, Atari is entitled to 5% of the revenues generated by the hotels. In addition, Atari is entitled to an amount of $ 3.0 million in the form of a non-refundable upfront payment and advisory fees. This is on top of the $ 0.5 million to be received under the original agreement with ICICB.
These Atari Hotels also accept the Atari Token (ATRI) for on-site use, including loyalty programs and exclusive VIP experiences. The details will be announced when the pre-marketing opens for each location.
The ICICB Group specializes in creating innovative solutions and projects while aiming at transforming the digital world. Leveraging hands-on content and cutting-edge technology, the group operates in many fields including digital banking, crypto trading and financing, commercial real estate, security and luxury goods. The ICICB Group is committed to providing innovative products and services that use artificial intelligence by partnering with some of the most famous companies in the world.
Atari Hotels are designed according to the latest trends in the hotel industry. With refined style and modern twists, the public areas immerse visitors in the universe of video games and the Atari brand. The hotels will have Atari playgrounds, several function rooms, communal areas, good restaurants and bars, a bakery, a cinema and a gym. The design of Atari hotels caters to both business travelers and those looking for entertainment and entertainment by providing a luxurious and fun all-in-one experience.
Atari reserves the rights to develop similar hotels in other countries.
Disclaimer:
Following the conclusion of the license agreement between Atari and the ICICB Group, there are certain aspects that remain inherently uncertain. This includes, among other things, the implementation of plans, the operational budget and the plan with regard to finances. Failure to realize these assumptions can affect their overall value.
About Atari:
Atari, an affiliate of Atari SA and its subsidiaries, is a global entity focused on providing interactive entertainment and multi-platform licensing products. Atari was founded in 1972 and has been a leading innovation-driven brand in the world of video games ever since. The company’s portfolio includes the ownership and management of more than 200 games and franchises. Some of the most popular titles are Asteroids®, Centipede®, Missile Command® and Pong®. With its state-of-the-art portfolio and projects, Atari also provides attractive online games for smartphones, tables and other compatible devices. The company is responsible for developing and distributing interactive entertainment game consoles through partnerships with some of the world’s most renowned companies such as Microsoft, Sony and Nintendo. Atari leverages its brand and franchise by offering licensing agreements in other industries such as media, derivatives, and publishing. You can find more information at www.atari.com and www.atari-investisseurs.fr/en/. Atari shares are listed in France on Euronext Paris (compartment C, ISIN code FR0010478248, ticker ATA), in Sweden on the Nasdaq First North Growth Market as Swedish depository receipts (ISIN code SE0012481232, ticker ATA SDB) and for Nasdaq International – Program Eligible in the United States (OTC – ticker PONGF).
© 2021 Atari Interactive, Inc. Atari and the Atari logo are registered trademarks of Atari Interactive, Inc. All individual Atari game names and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.
About ICICB:
ICICB is a diversified portfolio holding company founded to go beyond the standard notion of traditional leadership. The ICICB Group tries to apply the key concepts of leadership in an evolving process of digital transformation. An important aspect that contributes to such a transformation is that the ICICB emphasizes the importance of the transformation of the process and provides the necessary means for its continuation or completion. The ICICB Group plays a crucial role in inspiring, motivating, planning and managing the further development of its companies, business units and leading specialists in the respective areas.
The group has partnerships aimed at transforming digital business. The ICICB Group covers a broad spectrum of potential, ranging from the development and planning of strategies to the monitoring of technical aspects. She has a long tradition of creating innovative companies and submitting proposals that demonstrate a high level of professionalism and the ability to expand new horizons. In terms of investments, the ICICB Group maintains a long-term outlook and strategically aims for organic growth through acquisitions in areas where management has remarkable expertise and experience. The Group’s strategy enables the use of optimal flexibility with regard to financing and investment decision-making processes.
contacts
Atari – Philippe Mularski, CFO Calyptus – Marie Calleux
Tel +33 1 83 64 61 57 – pm@atari-sa.com Tel + 33 1 53 65 68 68 – atari@calyptus.net
Redeye AB (certified consultant) – Catharina Prämhall
Tel .: +46 8 121 576 90 – certifiedadviser@redeye.se
This is information that Atari SA. is obliged to publish in accordance with the EU Market Abuse Regulation. The information was submitted for publication on March 22, 2020 at 8:00 a.m. CET via the agency of the contact persons mentioned above.
