Ernie Balint has joined the Tourism Ireland team as the new Trade Promotions and CRM Manager in Canada.

Ernie’s primary focus will be on planning and executing a targeted program of trade marketing activities with key Canadian travel partners, tour operators and airlines, as well as managing strategic digital communications – the key to developing new recovery strategies and activating innovative plans to resume tourism from Canada to the Ireland island.

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“We are very excited to add Ernie to the Tourism Ireland team,” said Sandra Moffatt, Manager, Canada. “As a seasoned expert in the travel industry, most recently as Senior Sales Manager at G Adventures, his passion for travel and industry knowledge will bring a wealth of experience to the role.”