HOLLYWOOD, Fla., April 15, 2021 / PRNewswire / – Today, Hard Rock Hotels announced a new program aimed at guests’ furry four-legged friends. The new Unleashed Program enables pets to sit back, relax, and enjoy the same luxury hotel experience as their owners while staying at participating Hard Rock Hotels. Unleashed was developed in collaboration with hotel experts, partners and pet owners to ensure the program brings the best possible practices and standards to guests and furry friends.

“It is of the utmost importance that our guests feel at home while staying at the Hard Rock Hotels. Knowing that many of our guests are pet parents, we have created a bespoke experience that is unique and appealing,” he said Go hipsh, Senior Vice President of Hard Rock Hotels. “The Unleashed program not only expands the ability to travel with pets, it also gives guests the peace of mind that their pets will enjoy perks and pampering throughout their stay in an exceptional setting.”

Two (2) pets up to 50 pounds are permitted per guest room. Upon check-in, you’ll gain access to exclusive amenities like SWAG bags, custom “Pet Tracks” playlists available on Spotify, and more! Additionally, in honor of Hard Rock’s “Take Time To Be Kind” motto, a percentage of the pet fee will be donated to local animal shelters, depending on the hotel location.

The real estate trip that Hard Rock and its partners have carefully curated is sure to make your furry friend join you for another stay. Exclusive designated pet areas on the property, as well as various in-room amenities, are available upon request at select participating locations. Call your destination before booking your stay to confirm participating property details.

In addition, Hard Rock Hotels in each city are implementing Hard Rock’s SAFE + SOUND program to ensure that guests can enjoy their hotel experience in a safe and hygienic environment. Hard Rock International has partnered with world-renowned public health and safety organizations such as EcoSure, an Ecolab division, and NSF International, formerly known as the National Sanitation Foundation, to ensure that its properties are SAFE + SOUND and meet the highest safety and security standards Comply with hygiene standards. Handling of food and training of team members. The expanded SAFE + SOUND security protocol includes, but is not limited to, procedures such as a state-of-the-art, non-intrusive thermal temperature screening process prior to entry, social distancing measures, and protective mask requirements for all team members.

To learn more about the Unleashed Program, visit www.hardrockhotels.com/unleashed. To explore Hard Rock Hotels around the world, visit www.hardrock.com. You can find more information about the Hard Rock brand and our wealth of experience at www.hardrockhotels.com.

About Hard Rock®:
Hard Rock International (HRI) is one of the world’s most recognized companies with venues in 68 countries in 239 locations including owned / licensed or managed hotels, casinos, Rock Shops®, live venues and cafes. HRI also formed a joint venture in 2020 called Hard Rock Digital, an online sports betting, retail sports betting and internet gaming platform. Starting with a Eric Clapton Guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia, with more than 86,000 pieces on display in its locations around the world. In 2021, Hard Rock International was recognized by Forbes as a top employer in the travel, leisure, gaming and entertainment industries and named the best existing US company by Deloitte Private and the Wall Street Journal. In 2020, Hard Rock was recognized as one of the best places to work for diversity in Forbes Magazine and one of the best places to work for women. In addition, Hard Rock Hotels was recognized as one of the top performing hotel brands in JD Power’s North America Hotel Guest Satisfaction Study for the second year in a row. Hard Rock destinations are located in international gateway cities, including the two most successful flagship properties in Florida and home of the world’s first Guitar Hotel® in South Florida, Global Gaming 2020 Property of the Year. The brand is owned by HRI’s parent company The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

SOURCE Hard Rock International

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