Miami, FL., December 22, 2021 (GLOBE NEWSWIRE) – MIAMI, FL, United States, December 22, 2021 – Inspired by the aspirations of modern luxury travelers, a new hotel brand connects guests with independent high-end hotels that exemplify the most distinctive and the most captivating experiences of a travel destination. Founding of the luxury hotel consultancy Amek Group AACHEN Hotels & Resorts Earlier this month with a collection from upscale to ultra-luxurious independent hotels. Unlike a soft brand, AKEN aims to break traditional one-model-fits-all approaches by offering owners and operators deep flexibility and customization under a single brand umbrella.
“We have identified a need in the industry for independent, upscale, and superior accommodations that are inimitable and artfully reflecting their destinations and unlike any other hotel,” said Luis Gallotti, Co-Founder and Co-CEO of Amek Group. “Many of these gemstones require additional support in order to reach their potential. By becoming part of the AKEN brand, they can enjoy the same level of support and technology as international brands while maintaining their independence. Ultimately, this will connect more travelers with authentic, meaningful experiences. “
AKEN’s branded offering aims to revolutionize and reinvent international hospitality management and branding practices. AKEN Hotels & Resorts offers carefully selected hotels the opportunity to expand their potential through its services. A hotel that becomes part of AKEN can maintain varying degrees of its own branding depending on how much brand exposure it takes to position or differentiate it. On the operational side, AKEN offers a range of different services, from worldwide sales and representation to full management, and has structured 16 different options for real estate. “Flexibility is what hotel owners today are looking for, and we are incredibly excited to be able to offer this level of customization under a single brand,” said Gallotti.
AKEN is also changing the norms by taking on small projects with no minimum number of rooms, an inclusivity rarely found in large international chains. Regardless of whether a property has eight or 150 rooms, has existing technology and property management system (PMS) functions or requires dynamic solutions such as the company’s own platform created with Saber, AKEN aims to create value and ultimately fuel the growing global interest in independent hotel experiences. The brand offers a service standards culture based on the modern luxury traveler’s desire to be addressed in a natural and unwritten manner.
The brand offers three collections: Spirit, Soul and Mind. AKEN “Spirit” hotels are generally from luxury to ultra luxury, AKEN “Soul” hotels are from higher to luxurious class and AKEN “Mind” hotels are from higher to higher class. These labels are designed to help travelers find hotels that best suit their needs, as experience levels vary by portfolio. In “Spirit”, for example, the Villa Beluno Hotel in Bariloche, Argentina, is a 14-room property on the shores of Lake Nahuel Huapi, surrounded by the Andes. “Soul” offers properties such as the lush, wine-oriented Entre Cielos in the middle of a vineyard in Mendoza or Bio Habitat in Circasia, Colombia, which is surrounded by more than 16,000 square meters of native forest and offers rooms and experiences that are designed to bring guests into nature immerse. Mind includes offerings like La Urumpta, a 60-room hotel in Cordoba, Argentina with décor inspired by local culture.
When it comes to loyalty, the team at AKEN Hotels & Resorts takes a different approach than many other travel brands. The “AKEN Community” loyalty platform has an eye on social and ecological effects as well as guest satisfaction. “When a guest makes a reservation through our website,” says Lisandro León Liguori, Co-Founder and Co-CEO of the Amek Group, “they have the option of choosing from one of three local non-governmental organizations (NGOs) – AKEN, and the hotel donate a total of one US dollar. The three organizations benefit children, the environment and animals. ”AKEN plans to launch its automatic donation program in 2022.
AKEN also rewards its guests from the very first direct booking. “We believe that for the luxury traveler after the pandemic, immediate satisfaction at the moment of decision-making is particularly important, as the future is less certain than in previous years,” said León Liguori. Examples of these immediate benefits can be, for example, a welcome drink or a cash discount, an extended check-out, an early check-in, upgrades or personalized room furnishings.
Amek Group initially welcomed Rodrigo Tsutsumi as Vice President of AKEN Hotels & Resorts for America. After spending 10 years at Preferred Hotels & Resorts, Tsutsumi has a unique perspective on the unique advantages and challenges of both chain and independent hotel business models. “One of the core strengths of AKEN Hotels & Resorts is that we can provide our member hotels with the knowledge, experience and competence of a traditional hotel chain, but with a clear focus on promoting these independent hotels.” said Tsutsumi.
AKEN Hotels & Resorts is consolidating its expansion in Latin America with the appointment of Gustavo J. Segura, who has served as Costa Rica’s Tourism Minister since July 2020, as our Regional Director for Central America and the Caribbean. As an expert in sustainable tourism and luxury hotels, Gustavo has held strategic and operational management positions for travel and tourism organizations in several Latin American countries.
“The company is already growing rapidly and robustly in South America; We want you to do this in Central America and the Caribbean, to use the proximity and access to a high level of appreciation for our experiences in the region, ”says Gustavo Segura.
AKEN Hotels & Resorts’ launch also includes “experiences” that guests associate with deep, nontraditional lodging experiences like luxury glamping, yachting and more. The brand’s “Residences” offerings are secluded private residences with full service and amenities similar to those of a traditional hotel. Uman Lodge, a 16-room AKEN Residences experience amidst lush vegetation north of the Chilean region of Aysen, offers a harmonious blend of relaxation and adventure, as well as amenities suitable for a longer stay.
About the Amek Group
The Amek Group is a white label hotel service that offers tailor-made management and consulting services for hotels and resorts. Strategically located between Miami, Florida, USA and Buenos Aires, Argentina, the Amek Group is the only hospitality company that offers independent brands all operational and strategic needs for the development, management or operation of a hotel. It currently has 15 properties and experiences in its portfolio. “Amek”, which means “big brother” in the indigenous South American language “Onas”, was founded by childhood friends Luis Gallotti and Lisandro Léon Liguori. Basketball brought them together in their home country Argentina and formed a partnership that led them from their youth by recruiting their own team. The Amek Group’s portfolio of consulting, development, management, learning and quality assurance speaks for the currently preferred business model of using remote teams, vertical integration and a cooperation of hand-picked industry experts. visit amekgroup.com for more informations.
Contact:
Maria Yori
Amek group
