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Liv cycling When it comes to getting more women onto bicycles, the stakes continue to rise. With its new global campaign Liv committedFounded by women and focused on women, the bike brand has compiled a variety of resources for riders of all disciplines and skill levels.
“The coronavirus pandemic has challenged us all immensely,” said Bonnie Tu, founder of Liv Cycling. “Even so, the women’s cycling community is growing. Today we celebrate their dedication and applaud the enduring spirit they have shown us – we see each of them as champions. “
Liv Cycling has always bravely been committed to women’s cycling. In 2021, the brand’s dedication has never been so evident.
Liv recently became the official partner of the Enduro World Series (EWS) for women and the title sponsor of the LivRacing WorldTeam. It also has expanded the entire Liv Racing roster. Liv Racing consists of 25 drivers and includes the LivRacing WorldTeam, Liv Factory Racing and the LivRacing Collective.
Ayesha McGowan will join the LivRacing WorldTeam as a satellite driver in 2021.
The Liv Committed campaign celebrates the women who ride bikes professionally as well as those who are getting into the sport for the first time.
“The aim of the Liv Committed campaign is to highlight our shared connection around bicycles,” said Tu. “This common thread is stronger than any perceived differences, and we want to bring this closer to women around the world.”
A highlight of the campaign is the abundance of offers on LivTV. The LivTV catalog offers a variety of interactive and digital content, from bike maintenance and instructions to skill exercises to travel guides and stories about inspiring women in sport.
While the pandemic has changed the way they drive, it certainly hasn’t stopped women from riding. This is what Liv Committed wants to celebrate.
Enduro rider Rae Morrison does some very useful MTB workshops on LivTv. Photo: Liv Cycling
Liv’s support for women athletes has been unwavering over the past year. Drivers around the world were able to take part in weekly Zwift rides as well as Liv’s AskMe Anything (AMA) Instagram sessions with Liv Racing athletes and other influential women from the brand. On the professional side, former LivRacing rider Ashleigh Moolman Pasio celebrated a historic victory at the UCI World Esport Cycling Championship, while enduro rider Rae Morrison took the podium at the 2020 Crankworx Rotorua.
Liv Committed is no departure from Liv’s normal contact with women who ride. It’s just an even bolder commitment.
