SIGNIEL SEOUL, the first hotel of the premium hotel brand
LOTTE HOTELS & RESORTS, the hotel brand for South Korea, is accelerating global franchising thanks to its 40 years of know-how in hotel operations.
LOTTE whose combined The number of rooms exceeds 11,000, is currently Operation of 32 hotels and resorts in seven countries and has established itself as a hotel brand preferred by people all over the world.
▶ Seeking vigorous expansion to become a leading global hotel chain; now operates 12 hotels internationally
LOTTE is aggressive in its global development while the other Korean hotel groups tend to focus only on the domestic market. The global business, which began with the opening of the LOTTE HOTEL MOSCOW in 2010, expanded further, leading to the opening of chains in Tashkent, Uzbekistan and Ho Chi Minh, Vietnam in 2013. Hanoi, Vietnam and Guam in 2014; New York in 2015; Yangon, Myanmar, St. Petersburg and Arai, Japan in 2017; Samara and Vladivostok, Russia, in 2018; and Seattle in 2020.
The LOTTE HOTEL MOSCOW, the first global hotel in the LOTTE chain, won the CondIt is Nast Traveler for two years in a row in 2012 and 2013. In 2014 it was honored as “Best Hotel in Europe” and “Best Hotel Restaurant in Europe” at the Villegiature Awards 2014. The commendable performance of LOTTE gave the global hotel industry new impetus.
LOTTE NEW YORK PALACE, which the company acquired for a Korean hotel brand for the first time, is known for being “The Second White House” during the UN General Assembly, which takes place every September. In April 2018 Forbes travel guide chose LOTTE NEW YORK PALACE as one of the “21 hot hotels around the globe”. This is one of the proofs of LOTTE’s high standing in New York, where leading hotel chains around the world are highly competitive. In September 2020 with the successful opening of LOTTE HOTEL SEATTLE, the fourth franchise hotel, LOTTE consolidates its place as an emerging global hotel group in the USA
▶ Building a portfolio of brands to meet the needs of different travelers
LOTTE has built a brand portfolio that meets the needs of different travelers – the premium landmark hotel ‘SIGNIEL’, the classic upscale hotel ‘LOTTE HOTELS’, the lifestyle hotel ‘L7 HOTELS’, Business-optimized hotel “LOTTE City Hotels” and “LOTTE RESORT” for family travelers.
SIGNIEL defines a new dimension of luxury. The exquisite decor and the extravagant ambience make SIGNIEL an incomparable experience and offer its guests a heavenly experience. With the successful operation of SIGNIEL SEOUL and SIGNIEL BUSAN, the brand is considered a trailblazer for the Korean luxury hotel market. SIGNIEL offers a higher paradigm of service as it is a place that people want to stay at least once in their life.
LOTTE HOTELS reflect pride and sincere respect for guests. LOTTE HOTELS stands for delicacy and sophistication in facilities and services and, as a flagship hotel, is committed to excellence in celebrated travel destinations around the world. LOTTE HOTELS promises enriching moments through considerate and sincere service.
L7 HOTELS captures the unique characteristics of places with bold design and opens up the joy of traveling through creative spaces filled with overcrowded cultural experiences and inspiration. The colorful selection of works of art and the creative culture made it possible to discover the originality of the L7 HOTELS. Chic interior and gracious service are a charming touch for guests to be wonderfully inactive or to be inspired. L7 HOTELS would like to accompany you on every step of your journey.
LOTTE City Hotels are ideal for business travelers, as they offer the greatest possible comfort in an efficient, modern facility. Practical, functional spaces and services essential for work and relaxation are offered at the best price. LOTTE City Hotels are designed for those who are looking for personal fulfillment and professional growth and who strive for a stress-free business trip.
LOTTE RESORT serves as a place full of leisure, entertainment, culture and lifestyle. Surrounded by nature, LOTTE RESORT conveys an artistic spirit through the grandiose beauty of the environment.
Based on the combination of brand portfolio and “Korean Hospitality Service” that takes guests’ needs into account, LOTTE continues to grow as a global hotel group.
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