What all three have in common is that they all said that security was one of their top must-haves when deciding on a destination, a key metric that both Miami and Florida did well on, Kedikian said.
To help travel agents find the right customers, Debra Lee, Director, Travel Industry Sales for the Greater Miami Convention & Visitors Bureau, reminded the travel agents in attendance of a visit www.miamiandbeaches.com for the latest updates, security logs, and travel ideas. There is also a dedicated page for agents to access a digital library of resources and browse pre-recorded webinars on new hotels, attractions and offers in the greater Miami area. The Travel Specialist Program, which started as a four-chapter online course a little over a year ago, and the new Sunny Isles Beach Specialist Program are two other ways agents can keep up to date.
Even during a pandemic, Greater Miami does not rest on its laurels. In 2020, Greater Miami also launched the MIAMILAND campaign to raise awareness of what the destination has to offer that go beyond sunshine and nightlife.
“There is another side to our destination that you may not be that familiar with, and that is the fact that we are actually surrounded by two national parks: Biscayne National Park, where you can stand up paddling, kayaking, and boating, and Everglades National Park, good for swimming and boating, ”said Lee. “From airboat rides and seeing some unusual animals to a real escape to another world you probably wouldn’t have connected Miami with – this is MIAMILAND.”
During yesterday’s two-hour networking session, attendees were able to learn more about the campaign and meet with various supplier partners including Clevelander South Beach Hotel, Marriott International, Solé Miami, Sunny Isles Beach Tourism and Marketing Council and Town of Surfside.
For more information on traveling to Miami, visit www.miamiandbeaches.com.
