CONCORD, NH (AP) – New Hampshire officials expect summer tourism spending to return to 2019 levels.

The state’s Department of Travel and Tourism Development predicts nearly 3.5 million visitors will come to New Hampshire this summer, with spending reaching $ 1.8 billion.

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Summer is usually the busiest season for tourism in the state. Last summer, visitor numbers fell by 15% due to the pandemic. However, officials expect a recovery due to pent-up demand for travel and the state’s high vaccination rate, strong economy and tourist assets.

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The state is launching a summer advertising campaign for Pennsylvania, New Jersey, Delaware, Maryland, Virginia, North Carolina and Ohio, said Lori Harnois, state tourism director. She said the focus will be on hiking, boating, camping and family fun.

“We expect this to be a summer of discovery and rediscovery for visitors,” said Harnois. “Our message is to come and see all we have to offer and discover your new in New Hampshire.”

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