Palm Seashore County’s Tourism Division plan to draw extra guests

After being hit by the COVID-19 pandemic, Palm Beach County’s tourism division is now working on ways to increase its revenue. Tourism is an important part of Palm Beach County’s economy. It has an economic impact of $ 5.5 billion. But during the pandemic, things were falling off and not that many people were visiting the area. The tourism department has put together a step-by-step plan to attract more visitors. This plan started by making sure hotels and restaurants followed cleaning protocols. Once the county knew the area was safe enough for visitors, they put more billboards in places like New York, New Jersey, and Philadelphia to encourage people to visit the Palm Beaches. The county has also partnered with American Airlines to help attract more people. “We invested $ 100,000 (and) appeared on their homepage,” said Jorge Pesquera. The tourism department says their real customers are locals, which is why they encourage people to do staycato too

After being hit by the COVID-19 pandemic, Palm Beach County’s tourism division is now working on ways to increase its revenue.

Tourism is an important part of Palm Beach County’s economy. It has an economic impact of $ 5.5 billion. But during the pandemic, things fell off and not that many people visited the area.

The tourism department has put together a step-by-step plan to attract more visitors. This plan started by making sure hotels and restaurants followed cleaning protocols.

Once the county knew the area was safe enough for visitors, they put more billboards in places like New York, New Jersey, and Philadelphia to encourage people to visit the Palm Beaches.

The county has also partnered with American Airlines to help attract more people.

“We invested $ 100,000 (and) we appeared on their homepage,” said Jorge Pesquera.

The tourism department says their real customers are locals which is why they encourage people to do Staycato as well