If driving a Porsche is an experience that many people have on their bucket list, staying in a Porsche-inspired hotel would fall into the same category. A whole new world opens up for both the well-known brand and its fans around the world: The first Porsche Hotels will take luxury design to the next level.
Almost 10 years after the iconic Porsche 911 was created by Professor Ferdinand Alexander Porsche, the lifestyle brand Porsche Design was born in 1972. With such a distinctive design philosophy, it was only natural that the vehicle itself should inspire a complex lifestyle program. Now, after half a century, Porsche Design is expanding again: together with the German Steigenberger Hotels & Resorts will bring the brand’s DNA to stunning new hotels.
The two companies recently announced the creation of a joint hotel brand called Steigenberger. known Porsche Design hotels to be built in several cities around the world. Further details have not yet been revealed other than that these hotels will be at the top of the luxury segment, which is to be expected.
With an equally honorable tradition and an even longer history, Steigenberger built its first hotels in the famous spa town of Baden-Baden in 1930. It seems like an ideal partner to turn the Porsche legacy into an exclusive hotel experience.
It’s not the first time that Porsche has dived architecture. A few years ago, the first Porsche Design residential building was built in Miami in collaboration with the US company Dezer Development. What made this stunning tower particularly impressive was its patented car elevator system. Yes, that’s right: The “Dezervator” not only brings the residents but also their vehicles to the units. Each unit in this 60-storey tower has “sky garages” that are only separated from the residential center by a glass wall.
With such a precedent, expectations of future Porsche hotels went through the roof. And not just in terms of the architecture, but in every detail of the customer experience.
