State tourism group promotes marketing campaign geared toward getting Californians to take summer time holidays in-state

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Visit California, the nonprofit agency promoting tourism in the state, is launching a new campaign to encourage California to take a summer vacation in the state.

The campaign comes as state officials report that total tourism revenue has fallen by about 55% since the coronavirus pandemic began.

As of March 2019, Visit California officials have estimated that Californians spent approximately $ 12 billion on vacations outside of the state.

At the same time, the Greater Palm Springs Convention and Visitors Bureau works to promote local tourism.

Today, News Channel 3 will cover state and local efforts to boost tourism as the industry seeks to recover from losses suffered during the pandemic.

Check out the full story online today and broadcast it on News Channel 3 at 5:00 a.m. tonight.

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