Tourism unveils interim ‘Reboot and Restoration’ technique

With challenges ahead for the tourism industry, the city is working on a plan to address them.

“I don’t have to tell you that tourism suffered badly from the pandemic and it was the first industry to be affected and it will be the last industry to emerge from it in any form.” Tourism Timmins’ director Karen Bachmann told the city council on Tuesday.

“It will take some time for the industry to recover. We know that many of the locations have been closed for over a year, events have been postponed or canceled, and travel within the province continues to be restricted, leaving many different for everyone.” Challenges arise in working in industry. “

The council approved a preliminary restart and recovery tourism strategy.

“This is really just the beginning of our tourism recovery plan in Timmins. It gives us a direction and some things that we need to think about in the next few months if we keep going, ”said Bachmann.

Initiatives that do not directly and immediately support recovery from pandemics are being put aside for now, she said.

Tourism Timmins’ overall goal is to increase visits to Timmins, extend the length of stay, increase the number of return visitors, and increase people’s spending.

The three highlights of the intermediate strategy are improving and developing tourism products and experiences, developing a marketing strategy aimed at increasing tourist visits overnight, and developing internal and external partnerships.

In order to improve and develop tourism products, she noted the planned major sporting events such as ice stock sport in 2022 and a golf tournament in the fall if all goes well.

Other objectives of the report are to focus on meeting and conference facilities, support other sports and outdoor tourism opportunities, and opportunities for culture and heritage.

The marketing strategy includes goals for promoting community pride through tourism promotion, social media marketing and community branding. This includes promoting Timmins as a tourist of choice, developing goals and performance metrics to track success, and aligning with existing marketing plans for Northern Ontario.

With partnerships, the goal is to improve the tourist experience in the community, support the creation of tourist experience packages, and work with regional tourism organizations to jointly market events and packages.