Holiday Inn Express, one of the most prolific brands for IHG Hotels & Resorts, recently exceeded 3,000 hotels around the world. Mitesh “Matt” Patel, executive vice president of Columbus, Georgia-based RAM Hotels, which owns four HIE hotels, called it a “power brand.”
IHG Hotels & Resorts’ HOLIDAY INN EXPRESS brand has reached a milestone of more than 3,000 hotels around the world, a Statement said. The brand makes up more than a third of IHG’s global pipeline, and it is expected to open nearly 650 properties in the coming years.
According to a statement, Holiday Inn Express has opened 100 new hotels every year and now offers 300,000 rooms in 2100 cities. RAM Hotels, based in Columbus, Georgia, owns four Holiday Inn Express properties and Executive Vice President Mitesh “Matt” Patel called it a power brand.
“Holiday Inn Express is and always has been a power brand. It does very well in the markets where we own them, ”he said. “We always set Hampton as the benchmark for our Holiday Inn Express and we tend to achieve a comparable RevPAR to the Hampton Inn brand. Our Holiday Inn Express did very well during the pandemic and recovered within two to three months of the pandemic. “
Patel said he was a fan of the brand’s new Formula Blue design.
“That’s one of the reasons we’re interested in developing more Holiday Inn Express hotels,” he said. “So far we have only acquired Holiday Inn Express, this will be the first one we will build.”
The brand is celebrating its 30th anniversary this year and continues to attract hotel owners as it expands into new markets, including its first signing in Japan.
“Holiday Inn Express was created to challenge the travel industry with a belief in the power of simple, intelligent travel. Our owners benefit from heavy occupancy, our focused, contemporary design, and strong performance that has continued throughout the pandemic, ”said Stephanie Atiase, Vice President at IHG and Global Brand Head of Holiday Inn Express. “Now that we have developed strong guest loyalty, we are marking a significant milestone with more than 3,000 hotels in 50 countries with committed hotel colleagues who are enthusiastic about the service. As we look to the future and welcome a new generation of travelers, we will continue to deliver a great sleep experience, our popular Express Start Breakfast, and innovate in ways that matter most to our customers. “
Since 2019, Holiday Inn Express has opened 11 new hotels in Florida alone. The brand has seen 5 percent growth in store openings in the Americas since 2019.
To celebrate this milestone, IHG Hotel & Resorts is offering 300,000 IHG Rewards points to the person with the winning social video post on “Why You Love Holiday Inn Express”. The next top ten submissions will receive 3,000 IHG Rewards points.
Earlier this month, IHG started signing franchise agreements for his vignette collection.
