W Hotels Worldwide is the newest hotel giant to open with the new. joins the competitive hospitality landscape of the city of music W Nashville. The property spans 14 stories of a mirrored tower in the gulch and features architecture from HKS and public spaces and guest rooms used by New Yorkers Rockwell group (who designed the first W outpost in New York more than two decades ago).
A dynamic art collection and a design concept that evokes a sense of “clean maximalism” characterize the new urban retreat through a balancing act between grandeur, intimacy and craftsmanship.
“Whether it was the agrarian laissez-faire opulence introduced by the city’s French settlers that spawned the traditional, dramatic southern architecture, or rural smugglers coming downtown to sell moonshine, the design of W Nashville reflects this transformative role. “, Says Greg Keffer, partner and studio manager of the Rockwell Group. “Our design concept focuses on this multilayered narrative of Nashville’s historical, social, and physical confrontations and its distinct legacy as a center for creative transformation and indigenous industry in the American South.”
W Nashville welcomes its guests with the brand’s latest concept: the multifunctional Welcome Den. W-signatures such as the Living Room continue to serve as the hotel’s central social hubs. Glass walls with steel frames provide natural light in the lounge, while cozy enclaves with pine and lattice frames maximize the openness of the space.
A bar also anchors the living room with a hint of the city’s French history, expressed through a carpet-like fabric depicting a 19th-century rural fresco that is lit up at night. There are great architectural highlights at the reception, where oversized traditional cabinets in cobalt blue wood are complemented by a modern chromate reception counter.
Outside, guests are invited to gather in an amphitheater-like space known as the Spanish Steps for live performances or on the 10,000-square-foot WET Deck – the largest hotel pool area in the city.
The property’s robust F&B offering includes Carne Mare, both a modern and old-world Italian trattoria housed on an open floor plan. Warm walnut and brass accents, together with ebony floors, give it an atmospheric, rustic quality. Under the barrel vault, a show kitchen encased in steel and glass acts as the nucleus of the restaurant.
The Dutch, a laid-back American concept, also features a bar terrace overlooking a 7-meter-long Jimi Hendrix mural that adorns the hotel facade. The rooftop Bar Proof crowns the hotel with plenty of outdoor seating and inviting features like a steel corner fireplace and reclaimed beams from a 19th-century tobacco warehouse. Cityscapes and original Jim Marshall prints also serve as eye-catchers.
The hotel’s 286 guest rooms and 60 suites share an aesthetic that blends industrial polish with warm, soothing tones. Raw materials such as leather and exposed concrete are in abundance, as is furniture that is subtly inspired by vintage stereos, complete with rivet details. The Signature WOW and Extreme WOW suites all have balconies, in addition to the view of the WET deck from above.
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