Hong Kong – As our personal digital devices play an integral role in our daily lives, Swire Hotels has introduced carefully designed, technology-enabled enhancements in its guest rooms and restaurants to make the guest experience more seamless and personal – across all Hong Kong hotels to be expanded soon Properties in mainland China and Miami.
Rather than overloading guests with complex applications for technical reasons, we have taken a simple, consumer-centric approach that allows our guests to personalize their hotel journey using digital devices they are familiar with. By scanning a QR code in the room, extensive services on the integrated StayPlease and OnDemand platforms are just a few taps away – from arranging an appointment for collecting dirty laundry to choosing your preferred egg order. day breakfast. We are seeing these platforms gain popularity among our guests due to declining phone call volumes in the first two months after their launch, while around 60% of in-room dining transactions are now from digital services.
Dean Winter, Managing Director of Swire Hotels, comments: “Everything we do revolves around our guests and our employees, which is the cornerstone of our digital approach. Our goal is to make life easier and more convenient for guests, freeing them for more important things while increasing operational efficiencies. This also allows our team members to focus on the guest experience rather than administration and process management, thereby providing them with better services.”
With sustainability as one of Swire Hotels’ passions, both EAST Hong Kong and EAST Miami have launched digital menus at vibrant FEAST restaurant, co-working café and lounge Domain and stylish rooftop bar Sugar. Guests can order food and drinks simply by scanning a QR code with their personal devices, with receipts sent to them via SMS or email. By introducing a paperless dining experience, we want to encourage our guests to make more responsible choices for the environment.
About Swire Hotels
Swire Hotels creates and manages distinctive hotels in Hong Kong, mainland China and the United States under two brands, The House Collective and EAST, offering unencrypted and authentic experiences to travelers seeking originality, style and personalized service.
The House Collective, a group of houses each uniquely conceived and inspired by their locations, began with the opening of The Opposite House in Beijing in 2008, followed by The Upper House in Hong Kong, The Temple House in Chengdu and most recently New addition, The Middle House in Shanghai, which opened in 2018. EAST are lifestyle hotels in Hong Kong, Beijing and Miami with a focus on playful and productive work. Located in key business districts, EAST brings the vibrant dynamism of these cities directly to our guests.
