MedCruise has announced the start of a new joint working group with AIVP. According to a press release, the group is focusing on sustainable port-city relationships and cruises.

“The aim of the new (working group) is to reflect on and exchange best practices that can facilitate better coexistence between port cities and cruises. The COVID-19 pandemic disrupted the regular operation of cruise ships and effectively prevented the sector from operating globally. This is also an opportunity that both organizations would like to use to strengthen their collaboration and help their members navigate this difficult time and plan a more sustainable future, ”MedCruise said in a statement.

MedCruise added that the new working group was an important step in the collaboration between the two organizations.

This comes months after the AIVP and MedCruise signed a letter of intent. Since then, the organizations have established a dialogue on the most important topics relating to cruises and port cities.

Both organizations believe there is a need to work together to strike a balance between port activities, cruises and the desires of citizens, MedCruise said.

“The new working group will provide a benchmark for current best practices that have been developed around the world and that can help improve the relationship between port cities, citizens and sustainable cruises,” wrote MedCruise.

The group also aims to identify current challenges and risks that can slow the implementation of best practices, discuss sustainable approaches to tourism and cruise markets in port cities, and improve dialogue with local governments, stakeholders, NGOs, national institutions, etc. Actors involved in the cruise port-city relationship.