Aloft Hotels is redesigning its breakfast concept by introducing new take-away and vegan options. … [+] Among them, their Plant-Based Sandwich will feature Beyond Meat’s signature breakfast sausage.

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Aloft Hotels changes its breakfast menu to cater more to guests who are on the move or who prefer to be more socially conscious. Or would you like something sweet or savory.

This brand in the Marriott Bonvoy portfolio will launch plant-based menus and on-the-go options, as well as delicious breakfast treats, from November 2021. The move will be introduced as part of the chain’s Re: fuel breakfast menu program and will be implemented at its 150+ hotels across North America. The changes are to be fully rolled out by January 2022.

“The pandemic gave us a unique opportunity to holistically review how we can deliver a fun breakfast experience for our guests with an emphasis on quality and speed,” said Jeff Tomczek, Vice President and Global Leader, Distinctive Select Brands, Marriott International.

Tomczek explained that the management decided to redesign the breakfast menu instead of reducing Aloft Hotels’ F&B concept during this time.

The Aloft Hotel’s relaunched breakfast concept also introduces new sweet and savory options. Under … [+] The Egg & Chorizo ​​Wrap contains hash browns, cheddar and fire-roasted salsa.

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For the first time since the brand was launched in 2008, Aloft Hotels are offering a plant-based menu option. The vegetable sandwich will offer the characteristic breakfast sausage from Beyond Meat together with the JUST egg patty and hearty vegetables on a bagel for everything.

Other new menu options include the Egg & Chorizo ​​Wrap, which will include hash browns, cheddar and fire-roasted salsa. The OG BEC sandwich combines bacon, fried egg and cheddar with roasted tomatoes and spinach on a brioche bun. Both servings should be prepared with cage-free eggs.

During the design part of developing the menu, the Marriott kitchen team created, procured and tasted over 900 hot breakfast items for guests with a focus on taste quality and speed.

“We also ran an early adopter test program in some key markets like Texas and Florida that have strong customer bases,” said Tomczek.

Input for the revision of the Aloft Hotels breakfast program led to a new hot sauce bar, … [+] with products from Yellowbird, a Texas-based brand.

Marriott – Aloft © 2021

According to Tomczek, research for the restart was based on consumer insights, including current tastes and inclinations.

“Consumer preferences have shifted significantly in recent years and the demand for herbal options is sky-high,” he said. “More and more consumers are choosing plant-based alternatives for health and / or environmental reasons.”

The R&D tests also uncovered some other valuable information that shaped the new menu. It was found that guests rated breakfast as an important factor in choosing a hotel in a similar category to the Aloft brand.

“We were also surprised how many of our guests regularly eat breakfast outside, including at home,” says Tomczek. “This consumer behavior is really important and the need to be competitive in this area is enormous. This has had a major impact on how we designed the newly started breakfast program. “

Aloft Hotels will also offer sweeter breakfast options, with these changes to their dining options as well … [+] Beverage concept from November 2021.

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It was also very important to have special diet options on hand. It was also found that guests like both variety and individualization in their food choices.

The latter insight led to the creation of Aloft’s new custom hot sauce bar, which will feature a selection of bottles from Yellowbird, a Texas-based brand.

Additional menu offers should be sweet or savory. There are the funfetti and maple-glazed cinnamon rolls with cream cheese glaze, and the Breakfast Biscuit, a homemade buttermilk biscuit sandwich with pork sausage and egg by Mason Dixie, owned by a certified woman / BIPOC.

The Alof Hotel’s expanded breakfast menu also includes Nutella waffles with mixed berries and powdered sugar, gluten-free baked bacon egg bites and steel oatmeal with dried fruit.

All menu items are individually packaged and served with sauces as a side dish.

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