“The support I received has been incredible,” says McDonald. “They went out of their way to develop a personal business strategy that would fit my needs, helped me develop a digital marketing plan, and granted a small business grant that gave me flexibility.”

The program supports the tourism sector with a team of experts who provide advice. One-on-one interviews, participation in seminars, idea laboratories and support with access to federal or provincial programs. The role of the Secretariat has shifted to help tourism operators adapt and respond to the pandemic by providing assistance and collecting data and research to inform government decision-making.

“The pandemic has presented tourism companies with unprecedented challenges. However, the fact that the BC Tourism Resiliency Network supports people like Joceyln shows the value and necessity of running and supporting as many businesses as possible, ”said Clint, CEO of Northern BC Tourism Association Fraser.

McDonald is ready when inter-provincial travel is allowed again.

“When people get the all-clear to travel, they’ll likely want to go outside and enjoy a wonderful experience of nature, and I’ll be ready to offer just that. It may be a different experience as there is a focus on providing a COVID safe experience. I will do whatever necessary to ensure the health and safety of customers – but I also believe that people may appreciate the experience more. “

More than 27,000 companies reached out to the Resiliency Network last year for assistance during the pandemic.

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