Boston Launches Tourism Marketing campaign That Stresses Inclusion

Recalling the destruction of the tourism sector by the coronavirus pandemic, Boston launches a new campaign to attract more visitors to the city – a campaign partly hoping to dispel its reputation as a racist city.

In a very blatant announcement, officials acknowledged the reputation and hoped that the “All Inclusive Boston” marketing campaign, which will appear in the state of Massachusetts and throughout the Northeast, will present Boston in a better light.

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“This campaign shows Boston as a city with a new generation of diverse entrepreneurs, innovators and artists,” said Mayor Kim Janey during a press conference Monday. according to the Boston Globe. “It boldly puts our people and our neighborhoods at the fore for the first time.”

Not lost in the importance of the message was the location of the press conference – Hibernian Hall in Roxbury, a neighborhood with a strong African American population whose rich history and stories, similar to New York’s Harlem, must be told.

“Boston has a reputation for being a racist city,” said Janey. “We all know that here. We are all very busy. I think we’ve come a long way. I stand before you as the first black female mayor of our city and first female mayor, and that symbolizes how far we have come. “

Travel and hospitality, Boston’s third largest industry, has been destroyed by the EU Coronavirus pandemicJaney said, and has a workforce that is 70 percent colored.

Martha Sheridan, president of the Greater Boston Convention and Visitors Bureau, said Boston’s reputation stood the test of time when she and her colleagues asked past visitors, potential visitors, and current residents about their perceptions of Boston.

“One night around 9:00 am we all watched live as the research came in from the panel,” said Sheridan. “While no one was terribly surprised, we will likely be disappointed that the Boston narrative was created not by strategic investments in target marketing programs but by others.”

Here’s what she had to say about bringing more tourists to Boston.