ST. LOUIS – St. Louis local celebrities are asking travelers to visit The Lou in a new advertising campaign to boost tourism.
The ads show John Goodman, Sterling K. Brown, Jenna Fischer, Andy Cohen, Jackie Joyner-Kersee, Jenifer Lewis, Becky Sauerbrunn and Ozzie Smith.
In the advertisementsCelebrities share their favorite spots in town, including Ted Drewes, The Delmar Loop, and the Saint Louis Zoo.
“You Must See The Arch If You Go to St. Louis” Fischer said in one of the advertisements.
The campaign was funded by a CARES Act Recovery Assistance Grant awarded to Discover St. Louis by the federal government according to a press release from Explore St. Louis.
“This campaign will boost the local economy as we inspire more people to re-explore all that St. Louis has to offer,” said Kathleen “Kitty” Ratcliffe, president of Explore St. Louis.
The Saint Louis Zoo, Six Flags St. Louis, Hospitality Management for Accommodation, Gateway Arch National Park, and the Saint Louis Science Center also provided funding to make the grant possible.
The grant helped fund supplies, equipment, and cleaning for the America’s Center Convention Complex to allow events with coronavirus logs to resume.
The campaign is aimed at people who live in the St. Louis area and within 300 miles of the area and will continue in 2021.
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