Highlights of the management company’s 40th anniversary year include 10 new hotels, a growing F&B department, 17 strategic corporate hires and the expansion of the internal creative team
CHARLESTON, SC, January 19, 2022 /PRNewswire/ — Charlestowne hotels, a leading hospitality management firm known for its bespoke, owner-centric management approach, closes 2021 with significant additions to its growing portfolio and improvements to its corporate infrastructure.
Charlestowne hotels
The management company has consistently delivered superior RevPAR growth across its properties and 2021 has been no exception. Through November 2021, Charlestowne saw a 90% year-over-year increase in RevPAR and an 11% increase from pre-pandemic 2019 levels.
“After the pandemic sparked industry-wide development, our team took advantage of 2021 to push creatively forward and expand our robust suite of managerial skills,” he says Kyle Hughey, Chief Executive Officer at Charlestowne Hotels. “We have redoubled our commitment to hiring, retaining and developing top talent and brought together some of the most entrepreneurial minds in the industry today. Through these efforts, we have been able to offer our partners an unmatched level of management expertise across multiple specialties, enabling us to grow rapidly and develop successful independent brands in new markets and expand our food and beverage division.
HOTEL OPENINGS AND DEVELOPMENT
In the past year alone, Charlestowne Hotels has grown its portfolio by 20% and developed or managed 10 new hotels. The company’s national presence now spans half the country, with a collection of over 50 hotels in 25 states.
Notable openings include the historical ones hotel morgan in Morgantown, West Virginia (the company’s tenth collegiate market opening and eighth adaptive reuse project), soft branding property The origin of Westminster in Westminster, Colo, and newly opened independent lifestyle hotel, The Lourel in Charleston, South Carolina. The year also marked Charlestowne’s significant entry into one of the largest hospitality markets in the country with the full acquisition of four boutique hotels in Chicago, including an upcoming major brand update for The Ivy Hotel, a luxury property in the city’s premier business district, the Magnificent Mile.
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FOOD AND BEVERAGES
Charlestowne Hotels has grown from to a leader in the food and beverage space with the debut of five new concepts in 2021 and five food and beverage acquisitions in sectors Waterville, Maine, to Westminster, Colo. The company’s dedicated food and beverage team, which manages all front and back-of-house operations for each restaurant it manages, approached each project with care, aiming to fill gaps in the market and further support local economic development. Charlestowne’s new concept openings have met with local acclaim: Front & Main at the Lockwood Hotel (Waterville, ME) is the city’s highest-rated Yelp restaurant, coffee and cocktail bar anvil + axe at the Hotel Morgan (Morgantown, WV) receives a five-star rating on both Yelp and Facebook and devil’s kitchen at the Hotel Maverick (Grand Junction, CO) is the city’s most recommended restaurant on Yelp and a leader in Charlestowne Hotels’ portfolio in terms of revenue and profitability. The company’s food and beverage businesses have also earned national recognition through highly respected industry awards. For example, The bar at The Spectator Hotel was voted in the top 3″Best hotel bars” in the US at the 2021 USA Today 10Best Readers’ Choice Awards.
In 2022, Charlestowne will further solidify its reputation as a respected food and beverage operator by taking on the development of 10 new culinary facilities. Eight of these projects are conceptualized, programmed and branded entirely in-house by the Charlestowne team.
STRATEGIC SETTINGS
The achievements of 2021 were made possible through the hard work of the entire Charlestowne Hotels team and the addition of 17 strategic hires and executive appointments throughout the year. MattBarbara, an integral member of the Charlestowne Hotels family for more than a decade, returned to the corporate team this year as Chief Operating Officer (previously he was General Manager at Hirschweg inn and Regional Director of Operations for Charlestowne Hotels). He now leads the operational strategy of all property management divisions for Charlestowne’s rapidly growing portfolio, including food and beverage.
Charlestowne also strengthened its fully integrated strategic marketing division, a specialized service not typically offered by third parties that handles the development of hotel branding concepts and promotional efforts to drive revenue and improve guest retention. The growing department doubled its creative team and hired five new Corporate Marketing members to further support branding development projects and digital marketing efforts, including strategic planning, project management, print and digital media development, paid media management, CRM and email delivery , Analysis and Reporting , and a range of creative services (graphic design, production/fulfillment, photography/videography).
Charlestowne also welcomed a new Corporate Guest Services Manager, a Food and Beverage Support Manager and a Corporate Recruiter to its team to support the company’s operations, hospitality and recruiting infrastructure.
“We spent a year evolving our best practices for employees at both the corporate and property levels and making informed hiring decisions that support individual goals and the growth of our properties,” he says MattBarbara, Chief Operating Officer at Charlestowne Hotels. “We look forward to maintaining the momentum in 2022 as we continue to recruit the industry’s leading creative minds who will take our in-house capabilities and on-site programs and services to the next level – and Charlestowne Hotels into one.” of the best make the most dynamic companies to work for right now.”
LOOKING AHEAD
“Our team is fully equipped to execute and exceed expectations on the numerous projects we have in the pipeline, including seven hotel development deals and nearly a dozen food and beverage openings in food-centric cities austin and Charleston – with the opening of our first-ever standalone bar and restaurant concept next summer,” says MattBarbara, Chief Operating Officer, at Charlestowne Hotels. “Looking ahead to 2022, we are committed to taking more strategic development steps into primary markets while expanding our presence in outlying destinations such as Wyoming, Montana and Utah. Whether we’re launching a revenue-boosting lodging package, designing a localized restaurant menu, or optimizing operational best practices to elevate guest service standards, our team is going full steam ahead to spread the word about our partners.”
For more information about Charlestowne Hotels and their innovative management approach, visit CharlestowneHotels.com.
About Charlestowne hotels
Independent hotel management has been a cornerstone of Charlestowne Hotels’ business for more than 40 years. Charlestowne, ranked as one of the industry’s leading management companies (lodging, HOTELS), specializes in lifestyle, adaptive reuse, collegiate, branded and soft-branded and condominiums serving a range of markets including urban city centers, secondary cities and holiday destinations. The company, which currently manages a portfolio of over 50 hotels, also includes a growing food and beverage division with more than four dozen food and beverage outlets ranging from cafes and delis to rooftop bars and full-service restaurants. Charlestowne hosts some of the nation’s most award-winning hotels, many of which regularly make “Best Hotels” lists from Travel + Leisure, Conde Nast Traveler, United States of America Today and TripAdvisor. To achieve this, Charlestowne treats each property as its own brand, working with on-site owners and teams to develop revenue optimization, operating systems, creative programming and strategic marketing synergies that highlight the property’s unique history and enhance the guest experience. As a result, Charlestowne properties are consistently achieving superior RevPAR growth. For more information visit CharlestowneHotels.com.
Contact:
Casey Galasso
cgalasso@quinn.pr
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