Deutsche Hospitality and the Porsche Design Group, together with the Steigenberger Porsche Design Hotels brand, present an innovative hotel concept in the luxury lifestyle segment. Steigenberger Porsche Design Hotels combine design, technology and lifestyle at the highest level. The result is a unique brand experience, created from the design philosophy and the values of the exclusive lifestyle brand Porsche Design. This is combined with the excellence and experience of Steigenberger, which can look back on over 90 years of representative tradition.
Investor interest in Steigenberger Porsche Design Hotels is great. In the first planning step, up to 15 hotels will be built in metropolises such as London, Singapore, Dubai and Shanghai.
Design and quality come first
“Steigenberger Porsche Design Hotels creates a brand that combines the design philosophy and the values of the exclusive Porsche Design brand with the hospitality and service quality of a Steigenberger hotel,” says Marcus Bernhardt, CEO of Steigenberger Hotels AG / Deutsche Hospitality. “Our common goal is to establish a new hotel product for a global target group that is looking for uniqueness and has the highest quality standards.”
“The Steigenberger Porsche Design Hotels will come up with an extraordinary and extraordinary room and lighting concept,” says Dr. Jan Becker, CEO of the Porsche Design Group. “Innovative rooms and suites will have a unique design and interior that captures the spirit of the environment. Travelers looking for extraordinary experiences will find Steigenberger Porsche Design Hotels at some of the most breathtaking locations in the world. “
The hotels will offer at least 150 rooms, suites and penthouses. In addition, they will have a remarkable restaurant and bar concept, exclusive meet & greet cubes as well as a health and beauty facility and a fitness studio on a minimum area of 1,000 square meters.
Deutsche Hospitality is already present in the Luxury, Upscale, Midscale and Economy segments through the existing brands. “We have set ourselves the goal of growing significantly worldwide by 2027”, Bernhardt continues. “The Steigenberger Porsche Design Hotels are an important step for us to address an attractive target group in the long term and to meet the growing demands for individuality, exclusivity, design and an inimitable hotel experience.”
With the development of the Steigenberger Porsche Design Hotels, Porsche Design is transferring its brand philosophy to exterior and interior design. The aim is to make design competence accessible to a broader public via the vehicle of outstanding hotel projects. Jan Becker: “The brand perception factor is becoming more and more important for customers. In hotels we convey the brand experience in a unique way and thus enable additional differentiation in the market. “
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In 1963, Professor Ferdinand Alexander Porsche developed the 911, one of the most important design objects in contemporary history. In 1972 he founded the exclusive lifestyle brand Porsche Design with the vision of transporting the corporate principles and the Porsche myth beyond the limits of the car. His philosophy and design language lives on in all Porsche Design products to this day. In 1930 Albert Steigenberger opened the Europäische Hof in Baden-Baden, a hotel that was to become the founding myth of Steigenberger Hotels AG. 160 hotels on three continents now operate under the Steigenberger name. Deutsche Hospitality has been part of the Huazhu Group since 2020. Huazhu is one of the largest hotel groups in the world. The company’s portfolio includes more than 7,000 hotels and its H Rewards loyalty program currently has more than 174 million members.
Contact: Deutsche Hospitality │ Lyoner Straße 25 │ 60528 Frankfurt am Main Sven Hirschler │ Tel: +49 69 66564-422 E-mail:
Published by news aktuell / ots on behalf of Deutsche Hospitality
