BEND, Ore. (KTVZ) – As the Travel World flips its page in 2021, Visit Central Oregon unveiled its official Central Oregon Travel Guide 2022.
Here is the press release from the organization announcing its release:
Available in printed and digital versions, the free 180-page travel guide provides a wealth of inspiration for potential visitors while celebrating the many adventures, breathtaking beauty and cultural richness of Central Oregon. On the pages, travelers will find information about the nine regions of central Oregon, content on the categories of play, taste, relax and stay, as well as travel resources and functions, which are accompanied by impressive images.
According to a recent survey by Destination Analysts (The effect of DMO visitor guides, Nov. 4, 2021) Destination Guides have a ROI of 48: 1 for each Visitor Guide distributed. In addition, 74.8% of respondents said that the visitor guide is very important (25.6%) or important (49.3%) when deciding to visit a particular travel destination.
“In an increasingly digital age, the latest research shows a powerful impact on decision making and a significant ROI for both print and online visitor guides such as the Central Oregon Travel Guide,” said Julia Theisen, CEO of Visit Central Oregon. “Central Oregon communities and businesses depend heavily on visitor spending year round, and this guide is a valuable tool to help travelers make informed decisions about not just where to visit but also what to visit see, do and experience when you can get it here. “
According to Destination Analysts, visitor guides show perceived value across generations, with the top three reasons to source a travel guide being to get general information about a destination, use it to plan and book a vacation, and to inspire travel.
The publication of the travel guide follows the recent rebranding of Visit Central Oregon and the introduction of a revised one visitcentraloregon.com Website. The guide is available free of charge to anyone requesting a copy and is also distributed at visitor centers and newsstands in Oregon and Washington, at special events, in moving packages, at regional and national trade shows, and to tour groups.
For more information on the Central Oregon Travel Guide 2022, including an online order form or digital view / download, please visit https://visitcentraloregon.com/request-visitor-guide/.
ABOUT CENTRAL OREGON:
Located on the eastern slopes of the Cascade Range, where vast forests give way to arid high desert, Central Oregon is characterized by year-round adventure, authenticity, inspiration and the environment. From the towering peaks of the Cascades to the pristine waters of the Wild & Scenic Deschutes River and from the more urban experiences of Bend and Redmond to the rural charms of Sisters, La Pine, Prineville, Madras, Warm Springs and Maupin, Central Oregon is the perfect blend of relaxation and sophistication. Barely three hours from Portland and with daily direct flights from eight major markets, getting to Central Oregon is a breeze. For more information, visit www.visitcentraloregon.com or call 800-800-8334.
