NEEDHAM, Mass., June 9, 2021 / PRNewswire / – A new research paper on travel trends published today by Tripadvisor®, the world’s largest travel advice platform *, shows that the global introduction of vaccines is driving demand for summer vacations, with vaccinated travelers more likely to stay longer and spend more money on their trips than unvaccinated travelers.
The report entitled “A shot in the arm for the trip? To study the impact of the vaccine on the demand for leisure travel‘, provides unique insight into emerging travel planning trends around the world by combining behavioral analysis of first-party search data from Tripadvisor – which reveals the types of trips travelers are actively researching on the world’s largest travel platform – with an analysis of consumer sentiment, collected through travel surveys in six major international markets to explore the latest attitudes and confidence among travelers.
The report identifies clear behavioral differences in the way vaccinated and unvaccinated travelers think about travel and how this is reflected in travel planning behavior on the Tripadvisor platform, with vaccinated travelers being more likely to already book and plan to stay longer spend more when you travel.
In countries like the US and UK, where the introduction of vaccinations has reached large swathes of the adult population, avid travelers are driving the recovery of tourism. On the other end of the spectrum, have countries where vaccine adoption is at a less advanced stage and new variants of Covid-19 have impacted local populations – particularly across the region Asia Pacific Region – experiencing a slower recovery in demand for leisure travel.
“Higher income Millennial travelers drove demand for leisure travel last spring, but over the summer the age demographics of travelers who are now booking vacation has expanded significantly, at least in countries where many people have been vaccinated, “said Stephen Kaufer, CEO and Co-Founder of Tripadvisor, Inc. “If we ever needed proof that vaccines are the key to long-term recovery in the tourism sector, our latest trending data will provide this to ensure vaccines reach and vaccinate every part of the world as soon as possible To make it as easy as possible for tourists to travel around the world again. ”
Key takeaways from the report include:
1. The vaccine has a significant impact on the demand for shelter. Countries where the pace of vaccination is more advanced, such as the US and UK, are driving short-term growth in tourism demand, while the region as a whole is showing a more subdued recovery picture Asia Pacific Region:
- Half (51%) of respondents in the US are planning a summer vacation somewhere in the US and nearly a quarter (22%) are planning a summer vacation abroad.
- The weekly US hotel search volume continues to reflect sentiment trends. In the first week of May 2021hotel searches were at a higher level than ever since the beginning of the pandemic.
- Elsewhere since the turn of the year is Great Britain, Spain, Italy, Germany and France have all seen significant growth in hotel search traffic on Tripadvisor, while in Australia – which goes into the winter months – the recovery in search traffic has been largely flat.
- Vaccinated travelers are a major driver of demand – in one survey, a third (32%) of vaccinated travelers worldwide said they had booked a domestic vacation, of which 80% (80%) agreed that the vaccine was a factor in their decision was book. In comparison, less than a fifth (19%) of unvaccinated travelers had already booked a domestic trip.
- Among those not yet vaccinated, nearly half (48%) of those planning to travel domestically wait for at least one dose of the vaccine before booking.
2. The introduction of vaccines also provides a boost to food and experiences:
- In the first week of May 2021, weekly searches for US restaurants on Tripadvisor have been higher than ever since the pandemic began, and searches for empirical values were close to last year’s summer high.
- The UK, France and Italy all saw a surge in restaurant searches on Tripadvisor in April, with restaurant searches there exceeding traffic at the same stage in 2020.
- Of vaccinated travelers surveyed around the world, forty-one percent (41%) said they felt safer dining indoors, a quarter (25%) felt safer visiting a museum, and 23% (23%) felt safer to visit a theme park.
3. Domestic tourism dominates the search for travel plans for the upcoming peak season, but for trips further out, travelers are already actively planning international trips:
- In the first week of May, travelers planning summer vacations on Tripadvisor mostly searched for domestic vacation trips – 75% of searches worldwide in June were for domestic travel destinations, 67% (67%) of searches for July travel and 62 percent (62%) ) of those who want to travel in August.
- However, for trips planned later in the year, the international hotel search on Tripadvisor made up the majority of the planned trips November 2021 further.
4. The revitalization of city tourism is in full swing! City destinations are proving to be the trip of choice for vaccinated travelers again:
- Of vaccinated travelers planning a vacation in 2021, nearly a third (32%) said they felt safer to visit an urban center because of receiving at least one dose of the vaccine.
- More than a third (35%) of vaccinated US respondents plan to take a city break in 2021, compared with less than a quarter (24%) of non-vaccinated US respondents. In fact, the top five most searched U.S. travel destinations on Tripadvisor (based on website queries during the first week of May 2021) included markets such as New York City, Orlando and Las Vegas.
5. On average, vaccinated travelers plan to spend more and vacation longer than other travelers:
- Globally, twenty-two percent (22%) of respondents are planning a longer trip than before the pandemic, which increases to almost a third (30%) of those who were vaccinated.
- In the first week of May, almost half (46%) of all international accommodation searches on Tripadvisor were for stays of at least six days.
- Globally, more than a third (35%) of vaccinated travelers surveyed plan to spend more on their next trip than they did before the pandemic, while only a fifth (20%) of those who have received the vaccination plan plan to do so.
- In the United States as a whole, forty percent (40%) of travelers surveyed say they plan to spend more on their next trip.
“After such a tumultuous year, many in the tourism industry are hoping that a busy summer will give the tourism industry a much-needed boost. So it is welcome news that the latest travel data is pointing in this direction, especially for travel destinations and hospitality businesses that are able to meet the growing demand for domestic vacations, “said Christopher Hsi, Head of Market Research, Tripadvisor. “Even greater hope for a long-term recovery is the impact of the vaccine on not only people’s travel confidence, but also their willingness to turn planning into bookings. As more countries make progress in adopting the vaccine, “and the positive impact that should have on reopening international borders, there is good reason to believe that the demand for travelers will continue to grow.”
You can read the full report here: https://www.tripadvisor.com/TravelTrendsReportJune2021
NOTES TO THE EDITOR
The data cited in this press release has been collected and analyzed from two key sources:
- A Tripadvisor consumer sentiment survey based on data from an online survey of 2,413 consumers per survey conducted in partnership with Qualtrics between April 23, 2021 – April 30, 2021 in six countries – USA, UK, Australia, Italy, Singapore and Japan.
- Website behavior data obtained from first party traffic data on the Tripadvisor platform, collected between 4th May 2020 – May 9, 2021
Other studies recently published by Tripadvisor include:
Via Tripadvisor
Tripadvisor, the world’s largest travel advice platform *, helps hundreds of millions of people ** become better travelers every month, from planning to booking to travel. Travelers around the world use the Tripadvisor website and app to find out where to stay, what to do, and where to eat based on recommendations from those who have been there before. With more than 887 million reviews and opinions from nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodation, book experiences, reserve tables at delicious restaurants, and discover great places nearby. As a travel advisory company available in 43 markets and 22 languages, Tripadvisor makes it easy to plan regardless of the type of trip.
The subsidiaries of Tripadvisor, Inc. (NASDAQ: EXCURSION), own and operate a portfolio of online travel brands and companies operating on various websites and apps, including the following websites:
www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.bookatable.co.uk, and www.delinski.com), www.helloreco.com, www.ferienwohnungen.de, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.ferienwohnungen.com, and www.viator.com.
* Source: SimilarWeb, monthly deduplicated unique users, March 2021
** Source: Tripadvisor internal log file
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SOURCE Tripadvisor
