Journey influencers use their magic to assist carry tourism to Las Vegas

LAS VEGAS (KLAS) – Social media is a great place to socialize and inspire. How many times have you seen a beautiful beach or hotel and asked yourself, “Where is that?”

Whether it’s the Bellagio fountains, the volcanoes at the Mirage or the Paris Eiffel Tower, Las Vegas is perfect and our sights are selling.

“Vegas is one of my favorite places,” said influencer Ana Linares. “… There are so many great places just an hour away.”

The Las Vegas Strip.

They say a picture is worth a thousand words, and it is worth thousands of followers these days.

“With Circa and Stadium Swim, the graphics are just amazing,” said Fletch Brunelle, vice president of marketing for the Las Vegas Convention and Visitors Authority.

The new tool for selling Vegas? Travel influencers.

“So we have influencers who are gourmets in the culinary world. We have influencers who like to be outside, ”said Brunelle. “We work with those who have at least 30,000 followers up to several thousand followers.” He added, “We also have people we target, either by gender, population size, or the type of things they like to follow.”

It’s not always about the number of followers they have. At LVCVA, they use a platform called “Captivate” to validate the type of people who follow the influencers.

Linares, who travels around the globe, has 190,000 followers.

“Many of them follow me on my travels,” she said. “Others follow me for the products I love. A really nice mix of audience that I have. ”

The influencer says that there is meaning behind all of her posts.

“Three posts are already available: one of the Bellagio that had this amazing view…. There is a great restaurant called Sadelle’s. ”

By using an Instagram role, influencers are now hoping to connect with their followers and forward a message in less than 10 seconds.

“It’s really going to be like a platform of creativity,” said Linares. “… the traveler influencer page has such a power specifically, possibly more than just a magazine advertisement, because it actually brings the place you are visiting to life.”

And it shouldn’t be underestimated.

“It was effective. So when we look at our reports in terms of the number of views and the number of likes, whether or not the videos are being viewed, whether or not they are images, whether or not they are roles. We are seeing a lot of activation going on, ”said Brunelle.

LVCVA says they’ve worked with social influencers for the past few years, but by this point they’ve come up with a nice, multi-layered approach. Social media was one of the components.