Pasadena Tourism Exercise Picks Up, 14 Conventions Already Booked For Coming Yr – Pasadena Now

(Image courtesy Visit Pasadena)

Fourteen citywide conventions will come to Pasadena next year as the city’s hospitality industry begins to flourish.

Groups hosting conventions include the Association of California Water Agencies, the Barbershop Harmony Society, the California Association of Public Procurement Officials, and the American Astronomical Society.

Across the city, the groups have signed over 18,600 overnight stays in Pasadena.

In addition, Visit Pasadena continues to book a variety of smaller meetings, consumer shows, and trade shows back into the Pasadena Convention Center.

“We look to the future with optimism. We have started to stem the tide of business losses due to the pandemic. Although we are not out of the forest yet, we are gaining traction, ”said Jeanne Goldschmidt, Managing Director of Visit Pasadena.

“I am proud of the work our sales team has done in close collaboration with our customers during these uncertain months. With the GBAC STAR facility accreditation of the Pasadena Convention Center and the commitment to the safety of our hotel partners and the entire destination, we were able to assure our customers that Pasadena is open for business and a safe destination for meetings and events, ”said Goldschmidt.

“Our meeting planners and convention organizers know that there is no substitute for the energy and productivity that comes from people coming together,” she said. “We look forward to welcoming your guests and getting back to business. Every visitor who comes to Pasadena brings back dollars from hotel stays in town, explores our beautiful destination, and visits our restaurants and shops. ”

For 14 months, government restrictions on large gatherings had devastated business at the Pasadena Convention Center and the Pasadena Civic Auditorium.

The Pasadena Convention Center was able to host certain key events such as the LA County Vote Center for the 2020 presidential election; City essential interview and test events; Jury cast; Film and television productions such as America’s Got Talent, commercials for Buick and evian®, and a TBS show.

The Pasadena Convention & Visitors Bureau is a non-profit marketing organization dedicated to promoting Pasadena as a premier meeting, convention, and vacation destination. For more information, see www.VisitPasadena.com.

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