The photography Team, composed of online celebrities from overseas, will interact with the artists of Datang Everbright city, learn to make dumplings in the famous Defachang restaurant, ride a bike on the city wall, perform the shadow puppet show in the former residence of Gao Yuesong, see performances in the Huaqing Palace and Tang Paradise and learn To make terracotta warriors. Photos, texts and videos about their entertaining experience are posted on Chinese and foreign media accounts such as Visit Shaanxi.

Until the end of April 2021Visit Shaanxi had a total of 714,000 fans worldwide. Among them were over 585,000 fans on Facebook, over 92,000 on Twitter and almost 36,000 on Instagram. There were more than 5,060 text or video postings, more than 40.77 million views and more than 2.35 million interaction times. There will be online and offline activities such as Terracotta Warriors Revival, Mr. Bing’s Travel Advice, 2048 Little Games, Christmas Crosswords, Shaanxi Spring Festival Atmosphere Competition, Lantern Festival Puzzles, Celebration of Chinese New Year on the Yellow River, Shaanxi Impression as well as traveling in Shaanxi. Shaanxi has won an “Overseas Communication Excellence Award” organized by People’s Daily and is third in the top 10 of the international communication index list for culture and tourism in the new media for March 2021 issued by the Culture and Tourism Industry Index Laboratory co-organized by the Chinese Tourism News, the Chinese Public Opinion Investigation Laboratory of the Chinese Academy of Social Sciences, and the Alibaba Group, proving that the Shaanxi Province Culture and Tourism Department is achieving remarkable results got in the overseas advertising campaign through overseas social media.

SOURCE Shaanxi Province Culture and Tourism Department

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