HOUSTON – As Labor Day approaches, Shell Oil Co. is encouraging Americans to safely venture onto their own StateEscape. – a safe road trip vacation born out of a desire to get away without venturing too far from home.
Shell has launched a variety of travel resources for consumers planning to launch a StateEscape with services such as road trip planning materials, an interactive map, Spotify playlists, safety tips, and more. These resources can be found Here.
“As Americans look outside their hometown and turn to road trips, Shell is really wherever there are drivers helping them get the most out of their stops,” said Shannon Bryan, manager, brand and communications, Shell Retail US. “We have created touchpoints to share road trip tips and tricks to ensure a safe StateEscape road trip vacation. We will continue to inspire travelers weekly through late summer and fall social media Surprises and joys, ideas for planning a StateEscape and much more. “
According to a recent survey conducted by The Harris Poll on behalf of Shell, consumers have pent-up demand for a StateEscape vacation due to canceled or postponed travel plans. Two-thirds of Americans (67 percent) say they want to vacation home due to the COVID-19 outbreak, and 61 percent say they’re now more interested in taking a local road trip to areas in the To explore proximity.
The survey, conducted July 23-27 of 2,039 adults, also found:
Pent-up desire to get out
Two-thirds of respondents (66 percent) say they would take an impromptu road trip and 36 percent say they are more likely to take a road trip now than they were before the COVID-19 outbreak.
Flexibility on the go
Sixty-one percent agree that working or attending classes practically means they can vacation or travel without having to devote time to work or school. Almost half (47 percent) are ready work as a passenger on a road trip.
Enjoy what’s local
Americans enjoy road trips because they allow them to listen to music (73 percent), stop, explore local attractions (55 percent), and catch up with other passengers (49 percent).
Not the summer of the “Staycation”
The “staycation” trend gained momentum during the last recession, but during the COVID-19 outbreak, Americans are looking for a way to get out of their home and reduce their stress levels. 69 percent say a road trip could help them escape the stress of COVID-19, and the majority (86 percent) think that traveling in a private car is much safer than taking a plane, train, or bus.
Vacation trip during COVID-19
Nearly three-quarters of Americans (73 percent) have recently canceled or postponed travel plans, and 69 percent haven’t gone on vacation at all. For those who dared: 22 percent traveled by car / private vehicle; 8 percent traveled as planned; and 6 percent traveled by train or bus.
Houston-based Shell Oil is a subsidiary of Royal Dutch Shell plc, a global group of energy and petrochemical companies with offices in more than 70 countries. In the United States, Shell operates more than 13,000 Shell-branded stations in 50 states.
