The Eastern Regional Tourism District (ERTD) provides funding to support tourism in East Connecticut.
The program is designed to help cities, venues or organizations with marketing. ERTD launched the program last year and was able to support 12 organizations in promoting tourism marketing.
“Now that we are emerging from the pandemic, we are grateful to be able to offer help to bring tourists to our 41 diverse and vibrant cities,” wrote Jim Bellano, ERTD chairman, in a press release.
New London received $ 25,000 from ERTD last year to help with their marketing efforts. The city is working with Quinn and Hary Marketing along with other partners to launch a robust marketing campaign. The campaign will feature a number of videos, one of which will be broadcast nationwide, as well as a new website highlighting the city’s unique features.
“It’s a race to get your name out there and let everyone know that the dust has settled and we’re here. We’re alive, “said Felix Reyes, the city’s director of economic development and planning.
The marketing campaign reaffirms the city’s motto “live, work, invest”. They hope to position themselves as an affordable place to live and work as people emerge from the pandemic.
“The opportunity is now and the city is ready,” said Mayor Michael Passero.
The ‘Think Mystic’ campaign was also funded last year. With the money they started a digital campaign that took tourists to the Olde Mistick Village, the Mystic Seaport Museum and the Mystic Aquarium.
Thompson used funds to create a series of map brochures showing seven of the cities that are along the Air Line State Park Trail.
The application deadline for the second funding round is June 1st.