ANKARA

According to the former Secretary-General of the World Tourism Organization (UNWTO), Turkish tourism can reach pre-pandemic levels if the country continues to implement measures to increase the confidence and confidence of tourists.

“Turkey is doing very well. If Turkey continues to instill trust and confidence in visitors, it could reach pre-2020 prices before the end of 2021,” said Taleb Rifai, who is now general secretary of the UK-based World Tourism Forum Institute (WTFI) said Anadolu Agency.

Noting that coronavirus-related travel restrictions were causing the collapse of the tourism sector, Rifai said that even if the borders were opened, people would not start traveling immediately because of “trust and confidence”.

Rifai stressed that vaccination will have positive effects on cognition, although its effectiveness has been questioned.

“It will depend on how successful governments are in promoting safe vaccines and how successful the vaccine is,” he said.

Rifai commented on Turkey’s success in overcoming the crisis in the 21st century and underlined the importance of strong political will and belief in the resilience of the tourism sector.

“It’s about everyone in the world. It’s not about competition, it’s about coordination and good management,” he added.

Rifai stressed that the world would not go back to the “good old days” in the short term.

“We may return to sustainable growth by 2022,” he said.


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