Posted: 09/13/2021 / 8:29 AM HST
Updated: 9/13/2021 / 10:25 PM HST

HONOLULU (KHON2) – Hawaiian Airlines continues its commitment to educating guests arriving in Hawaii how to safely and responsibly enjoy the islands by launching their five-minute “Travel Pono” commercial, which will air next week.

According to HA, the video shows five Hawaiian Airlines crew members – including a firefighter, volunteer for search and rescue and marine mammal protection, and a cultural practitioner – giving expert advice on marine and hiking safety, conservation of endangered species, and the environment . and best practices for culture and community.

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“We have been the hometown of Hawaii for over nine decades, and as residents of this special place, we pride ourselves on welcoming our guests with valuable information that enriches their island experience while helping to protect Hawaii’s natural resources and ours Way of life, ”said Avi Mannis, senior vice president of marketing at HA. “Over the past month we’ve heard from our community and staff asking for a video like this, and we’ve listened.”

According to HA, the Travel Pono video will be shown on the in-flight entertainment system of the Hawaii wide-body Airbus A330 and via the wireless streaming function for personal devices on the narrow-body Airbus A321neo prior to landing.

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“We all have a shared responsibility to malama (looking after our guests) and in return we ask them to look after us and our homes,” said John De Fries, President and CEO of the Hawai’i Tourism Authority. “We thank Hawaiian Airlines for taking a leading role in educating visitors about how to respect and promote our people and our place for the well-being of our communities across the state.”

The in-flight spot is an extension of the Hawaiian Travel Pono program the airline launched last fall to promote responsible tourism as Hawaii returns to welcoming visitors with its Safe Travels program.

In addition to the new Travel Pono video, Hawaiian guests will continue to have access to a library of informative content produced by the airline’s local partners, ranging from safety at sea to cultural education.

For more information, see: Travel mono | Hawaiian Airlines.