Indonesia’s home market ripe for Bali tourism stakeholders’ selecting

Bali tourism stakeholders are encouraged to take proactive measures to attract domestic travelers while international travel remains largely restricted in the face of the threat of Covid-19.

In his speech at the seventh edition of the Bali and Beyond Travel Fair (BBTF) held last week, Sutrisno, head of Bank Indonesia (BI )’s Bali Provincial Representative Office, cited BI statistics showing that the Indonesian is outbound Traffic reached 11 million trips before the pandemic. with total spending of $ 11 billion.

Tourism actors in Bali pressed for the internal market; Tourists viewing terrace rice fields in Bali in the picture

In the meantime, national third-party funding rose 9.3 percent in the 1st quarter of 2021, with growth in April alone being 12 percent compared to the same period in 2020. Bali’s third-party funding, on the other hand, fell by 3.8 percent in 1Q2021 as people got their Withdraw savings and sell their assets due to declining business.

Sutrisno said: “That means that people are saving. Those people (who live in big cities like Jakarta, Surabaya and Medan) who normally travel abroad save on travel expenses due to the closed borders. This domestic market offers great potential for Bali (tourism players) to tap into. “

Rizki Handayani, Deputy for Tourism Products and MICE, Ministry of Tourism and Creative Industries (MoTCE), urged Bali’s tourism actors to take proactive steps to attract domestic visitors through sales and marketing activities in major cities like Jakarta and promote health and wellness tourism promote.

“Sustainable health and wellness tourism is trending and priority programs (for the MOTCE) for development,” she said, adding that Bali, with its spa and wellness offers, natural and cultural attractions, has what it takes to address this booming trend to take advantage of, and myriad healthy food choices.

“On the medical tourism side, we have lost markets to destinations (neighboring and foreign),” she said, adding that Indonesians went abroad to seek not only treatments for diseases but also aesthetic procedures.

Rizki emphasized that Bali, with its clinics and natural surroundings, can meet this demand.

“International markets remain important, but instead of just waiting for those markets to come back, let’s take advantage of this huge domestic potential,” she said, adding that Jakarta is a market with great opportunity.

Rizki encouraged retailers to develop new themed wellness programs and to tap the youth with voluntourism in terms of environment and social development.

After preservation in 2020, the BBTF 2021 took place June 10-11, connecting 145 sellers from 14 provinces in Indonesia with 132 Indonesian buyers offline and 57 international buyers from 20 countries online.