We are focusing again on our core values and the work Orbitz started on LGBTQ travel 20 years ago.
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The campaign, entitled “Travel As You Are,” invites all people to travel on their own terms, not to those society created for them. A short branded film and new manifesto premieres on Orbitz ‘LGBTQIA + travel micro site www.Orbitz.com/Pride Today with creative online and streaming video platforms this month. Orbitz Brand Director Carey Malloy says the campaign reaffirms Orbitz’s longstanding commitment to inclusive travel, dating back to the early 2000s when the a Series of promotional premieres in support of LGBTQ travelers.
“2020 was a year of unexpected and profound changes in the travel industry,” says Malloy. “COVID-19 gave us the opportunity to pause and rethink our business strategy, and we came to the conclusion that we really didn’t want to be travel generalists. We wanted to get back to our core values and the work the brand was doing It started 20 years ago in advocates of LGBTQIA travel, equality and inclusion, but with a new call to action for the times we live in. ”
Rethink representation
Visionary LGBTQ + photographer and director Cass Bird – known for her work with Dior, Calvin Klein and celebrities like The Obamas, Jay-Z and Gigi Hadid – directed “Travel As You Are” with a diverse cast of LGBTQIA couples, friends and talent.
The motif is underpinned by the music anthem “You Don’t Own Me”, which was recorded by up-and-coming indie musicians Snake with feet, aka Josiah Wise. Praised for his musical exploration of black love and queer identity, Wise is the first black male LGBTQIA artist to re-enroll Lesley Gores feminist classic.
“We were looking for a dynamic and diverse cast of talents and creatives from the LGBTQIA + community to bring trust, relativity and joy to the campaign,” says Malloy. “And” You don’t own me “is the perfect anthem because it historically represents empowerment and, more importantly, is an explanation of empathy.”
Orbitz’s agency Laundry Service created the campaign.
A new era in travel
“Travel As You Are” envisions a post-COVID 19 world where queer travelers are celebrated and welcomed, and Orbitz is investing in projects and partnerships to make that vision a reality.
Orbitz’s updated LGBTQIA travel center allows visitors to browse hotels that have signed the brand Acceptance of acceptance, plan your next trip with the new events calendar or learn more about the history of Orbitz and charitable endeavors Support for LGBTQIA travel. Orbitz became one too global partner of IGLTA This year, join an elite group of global brands that have been committed to the association and LGBTQ + as welcome trips year round.
“For LGBTQIA travelers and so many other communities, feeling safe and accepted is still the exception rather than the norm,” he says John Tanzella, President / CEO of the International LGBTQ + Travel Association (IGLTA). “More than ever, our industry needs to step up its efforts to promote diversity, equity and inclusion and help rebuild travel in such a way that everyone feels invited to explore the world.”
Follow Orbitz on Instagram, Facebook, Twitter and Youtube for campaign updates and behind the scenes videos with the cast and crew of “Travel As You Are”. visit Orbitz.com/Pride for the latest LGBTQIA travel guides and resources.
About Orbitz
Orbitz has been advocating LGBTQIA equality and inclusion in travel for over 20 years. At theOrbitz.com/PrideTravelers can find LGBTQIA-welcoming hotels that have signed our pledge of inclusivity, plan their next vacation with queer guides, products and advice, and earn free travel dollars through the award-winning hotelsOrbitz rewards Loyalty program. Orbitz Rewards enables travelers to earn Orbucks instantly on bookings redeemable at over 385,000 hotels worldwide. SeeTerms and Conditions.Based in Chicago, IllinoisOrbitz is owned by the Expedia Group, one of the world’s leading travel companies.
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Contact:
Mel Dohmen
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