Tanzania endeavors to resume its tourist efforts. It should be noted that the Tanzania Association of Tour Operators (TATO) has chosen CornerSun Destination Marketing, a full-service consultancy specializing in promoting African tourism destinations in the North American market to advance its tourism recovery strategy amid the United States COVID-19 Pandemic.
The partnership is part of a concerted effort to revitalize Tanzania’s tourism industry and mitigate the long-term economic impact of the coronavirus outbreak following international travel restrictions and bans. CornerSun will combine its targeted communication skills and trading relationships in the North American market to increase awareness and visibility of the target.
Sirili Akko, CEO of the Tanzania Association of Tour Operators, added in a press release that he is the United Nations Development Program (UNDP) for supporting TATO’s efforts to diversify its marketing strategy to attract more visitors and increase tourism numbers following the COVID-19 pandemic. With the support of UNDP, TATO is currently setting its “Tourism recovery strategy“To boost business, restore thousands of lost jobs, and generate income for the economy. The Tanzania Association of Tour Operators also plays a role in connecting businesses and individuals within the trade to facilitate knowledge sharing, best practices, trade and networking along the industry value chain.
Ngorongoro Crater Lake
With over 300 tour operators, TATO is a leading lobbying agency for the tourism industry in Tanzania, earning around $ 2.05 billion annually for the economy, which is 17 percent of the country’s GDP.
Located on the east coast of Africa, Tanzania is home to Kilimanjaro, the highest mountain in Africa, and Serengeti National Park, one of the largest and most popular game reserves in the world. But Tanzania’s “awe” goes far beyond the wildlife and the landscape. From remote tropical beaches to encounters with the famous Maasai tribe to walks through meadows overgrown with flowers Kitulo National ParkTanzania has many hidden gems waiting to be discovered.
CornerSun provides full service marketing, communication and strategic consulting services including planning, training and long term business development. Together with TATO, the agency will activate a strategic marketing and communication plan for the target that will include traditional media work, COVID-19 crisis support and advice, and a targeted commitment to the North American travel trade. Other African destinations that CornerSun has supported in similar functions are: Kenya, Uganda, Seychelles, Malawi, Zimbabwe, Botswana, Sierra Leone and Ethiopia.
visit www.tatotz.org.
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