Marriott International has signed a deal to open a 120-key W branded hotel building near some of Florence’s most iconic landmarks, including the Ponte Vecchio and the Duomo.
Currently expected opening in 2023, W Florence aims to become a vibrant new Florentine social hub.
A reflection of the city
Marriott International has signed an agreement with Progetto Majestic that paves the way for the development of W Florence. This hotel offers its guests a prime location near the Ponte Vecchio and the Duomo, just a few steps from the city’s internationally renowned art and restaurant scene and the famous Via Tornabuoni shopping street.
“Famous for its passion for culture and style, Florence is a perfect destination for the W Hotels brand,” said Candice D’Cruz, Vice President of Luxury Brands in Europe, Middle East and Africa at Marriott International. “With its energetic spaces, bold design, innovative program and iconic ‘Whatever / Whenever’ service, the W Florence will add its own take on modern social luxury to the city’s hospitality scene.”
Gianleo Bosticco, Senior Director of Development in Italy at Marriott International, added: “Florence is a dynamic, impressive city and we are delighted to be working with Progetto Majestic to make this happen W Hotels to the city. This important signing underscores the growth of our luxury portfolio across Italy and the impressive demand for the W. “
A living social goal
The upcoming hotel is expected to have 120 guest rooms, including 20 suites and the Extreme WOW Suite, W Hotels’ version of the Presidential Suite. The amenities within the exciting new property include a W lounge and living room on the ground floor, which blend seamlessly into a central, partially covered courtyard.
“We are very pleased to have signed this luxurious lifestyle hotel that will be a highlight in the city of Florence,” said Roberto Puccini, CEO of Majestic project. “The building itself is a historic landmark as it is the first of only two modern buildings built during its era, and makes the pioneering W Hotels brand perfect.
“W Hotels take the history of each location while delivering an unexpected, thought-provoking experience that makes this hotel a new glamorous, socially motivated destination.”
The W Hotels brand will make its debut in Italy with the opening of the W Rome in autumn 2021 before arriving in Florence in 2023.
