Tourism: Uncover Flagstaff Response, Restoration & Accountable Tourism |

Sarah Burcher disinfects a lens cover on a telescope at the Giovale Open Deck Observatory (GODO) at the Lowell Observatory. The lens covers from Petri dishes are disinfected between the individual observations as a precaution against the spread of COVID-19.

Coronavirus (2019-nCoV) disease prevention illustration. Outline icons showing disinfection, hygiene, mask and glove protection from new flu 2019 and 2020 in Wuhan, China. Vector template suitable for any medical and medical presentation or infographic

MEG ROEDERER Discover Flagstaff

Over a year ago, the world changed with the outbreak of a global pandemic that resulted in stay-at-home orders that required many businesses to close or spin with nuances as safe operations suggested. Flagstaff’s response and recovery to a pandemic continues with adjustments, proclamations, resolutions, and working with the county and state governments.

“Tourism is a pillar of Flagstaff’s economy and we take the impact of COVID on this industry very seriously,” said City Manager Greg Clifton. “Our city has and will continue to support our local business community while following public health best practices.”

Flagstaff’s main economic engine, tourism, is among the hardest hit companies as the industry continues to operate in a somewhat “paused” mode.

Traditional accommodations (hotels / motels / bed and breakfasts) in Flagstaff report a handful of industry metrics, one of which is occupancy. The numbers for 2020 were in the red with a year-end loss of 19.3% compared to the occupancy numbers for 2019. However, the New Year shows optimism with some signs of recovery.

During the pandemic and the consistent unfolding of new information from trusted sources such as the Centers for Disease Control and Prevention and the Coconino County Health Department, Discover Flagstaff’s marketing, social media, website, and media outreach efforts have been nimble, constant Changed and been in the lead With responsible and security communication at the forefront that takes into account the local sentiment and management of the targets. Marketing communications include an “educational” component for those with travel plans for “staying responsible, playing, distancing and masking”. Guidance on where to find masks in the market; current information on open companies; and provide social distancing opportunities by visiting open spaces and wild places. Marketing messages were also delivered to locals promoting support for local businesses and restaurants through campaigns such as Carry-Out and Settle-In, Staycation and Small Act, Big Deal.